Quaker followed up the tear-jerking, decades-spanning film that introduced its “You’ve Got This” platform by tugging on heartstrings again. This time, “100 Reasons to Rise” documents people between the ages of one and 100 having breakfast before a big day. Academy Award nominee Misan Harriman and his close collaborator, Domizia Salusest, took black-and-white photographs of…
Cinema, Cerveja e Esporte: A Tríade de Spaten com Van Damme ? A Spaten une cinema, cerveja e esporte em uma nova campanha estrelada por Jean Claude Van Damme. A ação, que celebra o “Estilo Spaten de Ser Forte”, foi gravada na Europa e conta com a participação de ícones do esporte como Anderson Silva, …
Leia Jean Claude Van Damme lidera campanha de Spaten com ícones das artes marciais na íntegra no B9.
Em uma abordagem divertida para demonstrar a eficácia de seu produto, Cif Limpeza Milagrosa lança a campanha “Clearing Plots”, transformando cenas icônicas de filmes de terror como “Pânico”, “Psicose” e “Halloween”. A iniciativa, conduzida pela agência SOKO, propõe uma série de paródias onde a limpeza poderia ter alterado drasticamente os rumos das histórias. Um Toque …
Leia Cif reimagina “Pânico”, “Psicose” e “Halloween” em campanha bem humorada na íntegra no B9.
Did you know that you can study the science of packaging at Michigan State University in East Lansing? In the fall of 1952, Packaging was created at Michigan State University as an academic discipline in the Department of Forest Products. The Packaging program was science and mathematics based with strong components in business, sociology and […]
The post 140,000 Packaged Goods Under One Academic Roof appeared first on Adpulp.
In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man–and many careers. There’s Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There’s Simpson the sportscaster, franchisee, real estate investor and–memorably–the face…
An essay from an editor at the broadcaster has generated a firestorm of criticism about the network on social media, especially among conservatives.
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is hiring former Comcast NBCUniversal executive Krishan Bhatia as vp of global video advertising. This is a new, global role, with Bhatia’s duties spanning everything from strategy to go-to-market and sales. “We are delighted to welcome…
Megan Thee Stallion has always had a front-row seat to the evolution of content creation on social media. The rap superstar first started posting her freestyle videos on YouTube as early as the 2010s before her rap in a Houston artist cypher went viral on social media in 2016. The Grammy Award-winning artist’s original content…
After 44 years in the business, creating some of advertising’s most iconic work, David Lubars deserves to do nothing for a while. Lubars is set to retire from his post as chairman and chief creative officer of BBDO Worldwide, and he told ADWEEK that as he starts his retirement, he’s going to do nothing, “and…
If you like taking a selfie or two, you’ll know that lighting is everything. It’s crazy the impact lighting has on the outcome of the selfie. If you can catch the day when the sun is just right, you’ll have a golden glow and piercing eyes. But not every hour of the day will allow you to get that look.
So, below, we’ve created a guide for the best time of day for selfies.
Tips for Capturing Your Best Selfie at Any Time of Day
First, we’ll give you some tips. No matter the time of day, a few expert tips can significantly enhance the quality of your selfies. Yes, you do need to understand light sources and how they interact with your surroundings. Utilizing natural light is always preferred, but if you’re indoors, positioning yourself near windows can offer a similar effect. Always be mindful of the background. A cluttered background, or indeed a backdrop that is distracting, can mess with the subject matter that should be the main focus…you!
Experimenting with angles and poses can also reveal your most flattering sides, and using your camera’s timer or a selfie stick can help capture a broader, more dynamic perspective.
And we think it’s just as important to consider where the photo is going. If you’re using tools like a photo book maker from mysocialbook.com, consider the theme you’re going for. Some people like to stick to specific styles of photos. It’s the same with Instagram. For people who upload often, you should notice trends about when they take their pictures and the lighting.
Golden Hour
The golden hour has to be the best hour. The sun isn’t too bright, and if it’s a perfectly sunny day, that golden glow we talked about in the introduction is incredible. The warm, soft light flatters almost any subject. During these times, the sun’s angle creates a balanced luminosity that minimizes harsh shadows and overly bright highlights. It allows for a natural, flattering effect on the face.
It doesn’t matter if you’re an early riser capturing the serene morning light or a night owl reveling in the sunset’s glow – the golden hour is the best hour.
Midday Brilliance
The sun’s zenith during midday might cast strong shadows. Not everyone likes that. But with some ingenuity, this time can create striking selfies with vivid colors and sharp contrasts. You can use natural reflectors like buildings or light-colored surfaces to mitigate harsh shadows and illuminate your face evenly. But that’s serious photography. If you can’t make this lighting work at this hour, go for another one.
Twilight Zone
The blue hour might not have the golden hour’s fame, but its potential for good selfies is immense. The cool, blue-toned light can create a tranquil, introspective quality to your images. It’s ideal for creating a sense of calm or contemplation.
This time of day is perfect for people wanting to add mystery or sophistication to their selfies. The best time for a selfie ultimately depends on the mood and affect you’re aiming for. Most people will say it’s the golden hour, but it really depends on the finish you’re looking for. Whether you prefer the golden warmth of sunrise and sunset, the bold brightness of midday, or the serenity of the blue hour, experimenting with different times will show you how different a selfie can look.
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle. Lil Yachty posted on Instagram as if only his closest friends were watching, becoming…
Jackson Hinkle’s incendiary commentary has generated over two million new followers on X since October — a surge that some researchers say is aided by inauthentic accounts.
Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The…
Massachusetts-based cannabis conglomerate MariMed has broken ground in its home state–and for the industry broadly–by inking a deal as the exclusive weed sponsor at two popular Boston music venues. The alliance kicks off within one week and spans the 2024 calendar year, weaving MariMed product messages into the live experience at MGM Music Hall at…
Petunias can be red, blue, violet and white. Not orange. Never. Unless they have been genetically modified.
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
In 2015, plant scientist Teemu Teeri saw orange petunias in a planter at Helsinki railway station. He took a couple of flowers to his lab for genetic sequencing. As he suspected, the petunias were of transgenic origin. The orange flowers have since been linked to an open-field trial of GM plants that took place at the Max Planck Institute for Plant Breeding Research in Cologne in 1991.
The experiment involved the insertion of a gene sequence from maize into white petunias to make them bloom orange. No one seems to know how the petunias managed to ‘escape from the lab’ and how, 25 years later, they were sold all over Europe and the US without permission.
Things quickly got out of hand. On 27 April 2017, Finland’s food safety body called for eight petunia varieties to be removed from the market. Other European nations soon followed suit. By October 2017, the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service had confirmed more than 70 petunia varieties to be transgenic. Seed companies, flower breeders and retailers were required to uproot and burn petunias from their stocks. Orange petunias became illegal.
The so-called “petunia crisis” caused 30 million euros in damages in the EU alone.
After reading the story of orange petunias in a science journal, photographer Klaus Pichler decided to reconstruct the chronology of the case, with the help of the researchers and other protagonists of the botanical crisis. The result combines speculative elements with rigorous scientific material to explore the impact that biotechnology, commercial logic, legislation and socio-political values can have on our concept of “nature”.
In 2021, the USDA and APHIS announced that the A1-DFR gene-containing petunias, aka the “orange petunias”, could be sold again in the U.S. market.
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
I discovered the series last week while visiting the BIP/Biennale de l’Image Possible in Liège. This year, the event is exploring the many transformations and metamorphoses that shape contemporary society. The exhibition is brilliant. Proper report will follow…
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
Klaus Pichler, The Petunia Carnage, 2022
The BIP/Biennale de l’Image Possible remains open until 01.06.2024 at Ancienne bibliothèque Chiroux in Liège, Belgium.
Olympic gold medalist Simone Biles shocked fans and onlookers when she paused her celebrated gymnastics career and withdrew from the 2020 Tokyo Games, citing stress and burnout. Her decision was a significant moment that sparked a global conversation about mental health and athleticism. Now the world-renowned gymnast has returned to the sport, with her sights…
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| THE ORIGINAL? Against Sexual Harassment– 2018 « #MeToo » / Click image to enlarge Source : WuV.de By Lea Thurner, Free Radicals (Ger) |
LESS ORIGINAL Terre des Femmes / Unsilence the violence – 2024 « Sexual harassment leaves its mark » / Click image to enlarge Source : Little Black Book Agency : Scholz & Friends (Germany) |
“The premium for people who can tell you things you do not know will only grow in importance, and no machine will do that,” says Jim VandeHei, C.E.O. of Axios.
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and brands use for payment, but finding the right one that is equitable for both sides, and is easy to implement, is sometimes as clear as mud. A new paper–a collaboration between the American Association of…
Puma wants to be known as the “fastest” sports brand in the world, and it’s hoping the Paris 2024 Summer Olympics will help it cement that status. The German sportswear company has unveiled its first global brand campaign in a decade, “Forever Faster,” highlighting its performance prowess and targeting everyone from athletes to your regular…
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