The lawsuit caps years of regulatory scrutiny of Apple’s wildly popular suite of devices and services, which have fueled its growth into a nearly $3 trillion public company.
Despite being over 100 years since the first documented example of product placement ran–a soap endorsement within the Lumiere brothers’ 1896 film Washing Day in Switzerland–the advertising technique remains popular. If the reaction to a 20-year-old Cerveza Cristal integration appearing within the original Star Wars trilogy when aired in Chile is anything to go by–it…
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection Friday (March 22). The 55-piece collection of adult and children’s…
Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to become NowMedia, according to NowThis CEO Sharon Mussalli. The network will reach over 190 million people monthly–including web traffic, social audience and newsletter subscribers–with the majority of…
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection on Friday (March 22). The 55-piece collection of adult and…
Agency: R K Swamy Limited, Kolkata
Client: P C Chandra Jewellers
Creative Director: Biswarup Nath
Art Director: Swarup Pramanik
Copywriter: Purbasha Sana
Studio Artist: Nesar Ahamed
Account Director & Brand Strategy Director: Santanu De
Brand supervisor: Kinkini Bhattacherjee
Illustration: Susanta Biswas
Getting his start in the Midwest, he was best known for leading the New York broadcast “The 10 O’Clock News.”
The Newhouse family, which controls the Advance media empire, made a 2006 investment of $10 million in the social site, which plans to go public on Thursday.
The Newhouse family, which controls the Advance media empire, made a 2006 investment of $10 million in the social site, which plans to go public on Thursday.
The Newhouse family, which controls the Advance media empire, made a 2006 investment of $10 million in the social site, which plans to go public on Thursday.
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI’s role in marketing is more relevant than ever. Burger King, a champion in the quick-service restaurant industry, continues to harness AI to enhance customer experiences and drive brand loyalty. Its marketing strategies exemplify how traditional companies can navigate digital…
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they’re on? A sonic strategy isn’t a “nice to have” or optional…
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in…
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU’s latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. “Television…
Desembarquei no SXSW 2024 determinado a ampliar e a aprofundar as perspectivas sobre a evolução da inteligência artificial e como ela se vai se integrar e redefinir a nossa nova realidade de trabalho e colaboração. Impactado por conversas profundas que tive nos últimos meses com clientes, colegas e times de tecnologia, onde frequentemente foram manifestados …
Leia SXSW 2024: uma visão otimista de futuro sobre os nossos empregos na íntegra no B9.
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it’s creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google’s Display & Video 360 and The Trade Desk…
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it’s creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google’s Display & Video 360 and The Trade Desk…
Desembarquei no SXSW 2024 determinado a ampliar e a aprofundar as perspectivas sobre a evolução da inteligência artificial e como ela se vai se integrar e redefinir a nossa nova realidade de trabalho e colaboração. Impactado por conversas profundas que tive nos últimos meses com clientes, colegas e times de tecnologia, onde frequentemente foram manifestados …
Leia SXSW 2024: uma visão otimista de futuro sobre os nossos empregos na íntegra no B9.
There is a “significant strain” between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000 marketers and creatives, with nearly half of agencies/creative partners (45%) describing their client relationships as “difficult,” with businesses found…
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