Will Shortz, New York Times Crossword Editor, Says He Is Recovering From a Stroke

Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.

Will Shortz, New York Times Crossword Editor, Says He Is Recovering From a Stroke

Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.

Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales

Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic comedies while working with celebrities and influencers who share their favorite products to try out. Speaking during ADWEEK’s Commerceweek event, Sarah Henry, vice president and head of content,…

How Puma Measures Success Across New Tech

Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial intellgience, metaverse platforms like Roblox and virtual reality, partnering with Meta in January on fitness experience The World’s Smallest Gym on Apple’s Vision Pro headset in its…

Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products

People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK’s Commerceweek event this week in New York, Chatterjee explained that 48% of people are worried about the next 10 years. In fact, more people are worried about the…

To Drive Macro Business Changes, Think Micro

How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship’s engines can withstand? This was the seemingly impossible challenge solved by the wonderful engineer, Buckminster Fuller, in the 1940s. The answer was something surprisingly small. A six-inch piece of metal,…

We Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres

Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres’ long-running campaign with Nicole Kidman is missing from a new version of the ad that dropped today. The tweaked spot, which still showcases the Oscar-winning spokeswoman in the bedazzled pantsuit that inspired Halloween…

Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds

Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor’s pyramid into a giant Doritos ad, let fans get married in a Cheetos chapel at its Frito-Lay “Chip Strip” activation and unleashed actors/brand characters Dina and Mita on…

Petcare Leader Hartz Elevates Tina Le Lay to President & Chief Operating Officer and Dai Kageyama to Vice President of Marketing

Petcare Leader Announces Key M

AIQ Podcast: Unlocking the Potential of AI and Spatial Computing

In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing and mixed reality. During the discussion, Pell shares his journey in the tech industry, starting…

Top 58 Lifestages Trends in March – From Robotic Baby Car Puppets to No-Rinse Baby Cleansers (TOPLIST)

(TrendHunter.com) The 2024 lifestages trends highlight how businesses are tailoring products and services to meet the distinct needs and preferences of different generational cohorts, from Gen Alpha to Boomers. This…

AIQ Podcast: Unlocking the Potential of AI and Spatial Computing

In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing and mixed reality. During the discussion, Pell shares his journey in the tech industry, starting…

TechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World

In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. Kebler gives an update…

Stance Created an Anthem for Punks and Poets in Its Own Community

Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche “Punks & Poets” network of brand ambassadors. The 90-second “Stitched Different” film follows artists and athletes as they sport Stance shorts, joggers and apparel while running up a mountain,…

Nascida em Austin, Dell vai celebrar 40 anos durante o SXSW 2024

dell sxsw 2024

Na celebração dos 40 anos desde sua fundação em Austin, a Dell está se preparando para marcar presença de forma significativa no SXSW 2024. Com o nome de “The Experience by Dell Technologies”, a ativação da marca vai rolar nos dias 8 e 9 de março, incluindo uma agenda de painéis de discussão, interações criativas …

Leia Nascida em Austin, Dell vai celebrar 40 anos durante o SXSW 2024 na íntegra no B9.

Vegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad

Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment–when food choices can fuel bare-knuckle battles along political lines–whose head is likely to explode first at this concept, a vegan or a carnivore? Daiya, a…

Athleta Dives into Women’s History Month By Championing Olympic Swimmer Katie Ledecky

Gap-owned brand Athleta has kicked off Women’s History Month by partnering with Olympic swimmer, Katie Ledecky, and unveiling a campaign that will aim to re-establish its place as the “OG” in women’s athletic apparel. Ledecky–who will be going into the 2024 Paris Olympics as the world’s most decorated women’s swimmer with 21 world championships and…

AI generated copycat? / IA pas une grosse différence…

THE ORIGINAL?
Mc Donald’s x Coca-Cola / Surreal Burgers – 2023
« Generate your burger using AI and
share it via social media and win coupons »
Click the image to enlarge
Source : GKPB
Agency : Ogilvy (Brazil)
LESS ORIGINAL
Burger King / Million Dollar Whopper – 2024
« Generate a Whopper using AI
and win a prize of 1 Million pounds »
Click the image to enlarge
Source : BK Newsroom
Agency : MediaMonks (United Kingdom)

Eco-Conscious Hybrid Sneaker Sandals – The HOKA Hopara 2 Has a 100% Recycled Knit Upper

(TrendHunter.com) The HOKA Hopara 2 is a hybrid footwear style created by the brand with warm weather conditions in mind to help wearers instantly increase their comfort when taking to their favorite off-road…

How Cable News Handled Biden and Trump at the Southern Border

Fox News and CNN aired both men’s remarks in full; MSNBC carried neither one live.