Jan
18
Condé Nast Is Folding Pitchfork Into GQ, With Layoffs
Posted in: UncategorizedMultiple employees at the storied music criticism site “will be leaving the company,” according to a memo from Anna Wintour.
Jan
18
Condé Nast Is Folding Pitchfork Into GQ, With Layoffs
Posted in: UncategorizedMultiple employees at the storied music criticism site “will be leaving the company,” according to a memo from Anna Wintour.
Jan
18
The Potential of AI to Improve Customer Service With Office Depot’s Kevin Moffitt
Posted in: UncategorizedIn the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning to integrate it into their processes. While we have already seen some potential revolutions come about, there are endless options for what it could unlock. AI really is the new internet. In today’s episode of…
Jan
17
Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Posted in: UncategorizedLess than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he’d given up “smoke,” only to reveal that he was partnering with Solo Stove to promote…
Jan
17
Samsung lança Galaxy S24 com recursos avançados de IA em parceria com Google
Posted in: Uncategorized
A Samsung anunciou hoje o Galaxy S24, inaugurando uma parceria com Google para oferecer capacidades e recursos de inteligência artificial embutidos no smartphone. Os preços variam entre R$ 5.399 e R$ 9.899 (modelo Ultra). Porque isso importa: A colaboração entre a Google e a Samsung significa uma integração da IA ??no cotidiano dos usuários, com …
Leia Samsung lança Galaxy S24 com recursos avançados de IA em parceria com Google na íntegra no B9.
Jan
17
Liquid Death Jabs at Beer Ad Tropes for Tie With Netflix’s Rebel Moon
Posted in: UncategorizedGather up some well-worn advertising tropes in the beer category, and the result may include at least a few of the following images: amber waves of grain, kissed by the sun, male bonding, manual labor, communal end-of-day tippling. Beer me, indeed. With just weeks until Super Bowl 58, Liquid Death previews a parade of cliches…
Jan
17
Super Bowl 2024: Volkswagen vai celebrar 75 anos nos EUA com campanha que relembra a estranheza causada pelo Fusca
Posted in: Uncategorized
Para comemorar seu 75º aniversário nos Estados Unidos, a Volkswagen retornará ao Super Bowl depois de um hiato de 10 anos. O filme “Arrival”, cujo teaser acaba de ser lançado, vai relembrar como foi a introdução do Fusca no mercado americano. O que mais você precisa saber:
Leia Super Bowl 2024: Volkswagen vai celebrar 75 anos nos EUA com campanha que relembra a estranheza causada pelo Fusca na íntegra no B9.
Jan
17
“Juntos na Direção”: Chevrolet lança novo posicionamento no Brasil
Posted in: Uncategorized
A Chevrolet, prestes a completar 100 anos no Brasil, adota um novo posicionamento no país. “Juntos na Direção” substitui “Encontre Novos Caminhos” (Find New Roads), que era utilizado há dez anos. O Brasil é primeiro país da América do Sul que assume a nova assinatura, iniciada nos EUA em outubro de 2023, como “Together Let’s …
Leia “Juntos na Direção”: Chevrolet lança novo posicionamento no Brasil na íntegra no B9.
Jan
17
Page Six’s Video Studio Launch Separates It From the NY Post
Posted in: UncategorizedPage Six, the celebrity and gossip arm of the New York Post, has spent one year building a new video studio, Page Six Studio, to help the entertainment title dramatically increase the volume of its video content. The project is the latest in a series of efforts undertaken by the Post to position Page Six…
Jan
17
Weird Science: Mutant Lab Rats Tout ‘Best Coffee’ From Growing Brand Goodboybob
Posted in: UncategorizedA couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they’d like to put some data behind their opinions. In a new campaign from independent agency Erich & Kallman, the colleagues test their “best coffee” hypothesis with a bizarre control group. Three words: mutant lab rats. Adding to a…
Jan
17
Volkswagen Kicks Off 75th US Anniversary Campaign With a Super Bowl Ad
Posted in: UncategorizedIn 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country’s most recognizable brands. To mark the start of its 75th U.S. anniversary celebration plans, the brand has released a teaser for this year’s Super Bowl campaign,…
Jan
17
A+E Networks Adjusts Ad Sales Team to Bolster Digital Solutions Ahead of Upfront
Posted in: UncategorizedA+E is making ad sales adjustments. Top line Today, A+E Networks announced it’s realigning its ad sales team, adding new team members to strategically bolster its digital, multiplatform and data-driven capabilities. Between the lines With the changes, Toby Byrne joins the company as evp, national ad sales, along with four new vps: April Denn, Jeff…
Jan
17
WhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie
Posted in: UncategorizedWhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…
Jan
17
Marketers More Excited Than Threatened by AI Says WFA
Posted in: UncategorizedThe world of work is changing as highly skilled jobs, including the role of the marketer, with the rise of artificial intelligence (AI) set to impact 40% of all jobs and 60% of those within advanced economies. However, the chief executive of the World Federation of Advertisers (WFA), Stephan Loerke, says that marketers are excited…
Jan
17
Brave Commerce Podcast: The World of Better-for-You Brands With Hain Celestial
Posted in: UncategorizedIn this episode of Brave Commerce, Ari Labell, president of North America for food and personal care CPG giant The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company’s commitment to promoting healthier living. As the conversation unfolds, Labell sheds light on his role and the day-to-day operations of the…
Jan
17
Morgan & Morgan’s Fresh Take On Law Advertising Ramps Up With ArtClass and The Dynamic Jewo
Posted in: Uncategorized
Jan
17
The Math Isn’t Mathing: Gen Z’s Emotional State and Spending
Posted in: UncategorizedThis fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $9.8 billion in the U.S. While the saying “as the U.S. Consumer goes, so goes the economy” conflates spending with a healthy financial system, when we step back and take a closer look at the lives of young…
Jan
17
Taking Creative Risks With Frontdoor’s Kathy Collins
Posted in: UncategorizedOn this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president and chief revenue officer at appliance service leader Frontdoor. Collins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. She has broad experience across all facets of strategy and marketing. During the conversation,…
Jan
17
Emmys Ratings Hit Lowest Ever, Again
Posted in: UncategorizedThe small screen didn’t bring the big numbers. After a several-month delay due to the Hollywood strikes, the Emmy Awards on Fox drew the lowest-ever audience for the ceremony. Originally scheduled to air in September, the 75th Emmy Awards went up against NFL playoffs on ABC and ESPN Monday night, and averaged only 4.3 million…
Jan
16
Security Cameras for Fish Owners and Headphones for Golfers: How Media Agencies Find New Customers for Clients
Posted in: UncategorizedMedia agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison. The agency team relied on market research company MRI-Simmons’ audience data, intending to…
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