On this episode of Brave Commerce, Darren MacDonald, chief customer officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer his perspective from the retailer side of the pet care business. MacDonald introduces the timeless principles that remain unchanged in the dynamic world of retail: assortment, price and delivery. According to him, these…
When it comes to keeping up with the latest trends and staying culturally relevant, some brands struggle. While some always seem be in the know about the latest TikTok dances or Instagram memes, others may not be sure how to stay up to date. That’s where creative agency Movers+Shakers comes in. In 2016, Broadway performer/director…
Is Netflix’s data dump leaving advertisers in the dumps? What’s happening: Recently, Netflix released its first-ever What We Watched engagement report, a comprehensive look at hours viewed of Netflix titles. The report will happen twice a year, with the initial entry covering a six-month period from January to June 2023, representing 99% of viewing on…
Agencies have multiple ways of wishing their employees, clients and communities a happy holiday season. From kind donations to humorous cards and inventive ways of giving, agencies everywhere put their own unique stamps on the holidays. Adweek has gathered a few of these efforts, ranging from humorous to heartwarming and everything in-between. Of course, artificial…
O South by Southwest (SXSW) 2024, em Austin, EUA, vai receber pela primeira vez a Casa São Paulo. Trata-se de uma iniciativa do Governo de São Paulo – em parceria com a Rede Gerando Falcões – que pretende exibir a “riqueza cultural e a força inovadora” do estado. Em edições anteriores, o país já foi …
Leia SXSW 2024: Casa São Paulo quer ser vitrine da cultura e inovação brasileira no Texas na íntegra no B9.
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| THE ORIGINAL? Mobilize – Urban Mobility – 2016 « No accessibility, no way out » Click the image to enlarge Source : AdForum Agency : Bolero Fortaleza (Brazil) |
LESS ORIGINAL Salvador Association – 2023 « To work we need a law that works » Source : Adsoftheworld Agency : Dentsu (Portugal) |
Uma campanha chocante lançada pela ONG Mothers For Democracy (Mães Pela Democracia) marca o 11º aniversário do massacre na Escola Sandy Hook. O filme, que mostra uma criança se afogando enquanto ninguém toma uma atitude, questiona de forma irônica a mera retórica dos “pensamentos e orações” que sempre surgem após tiroteios em massa. Porque isso …
Leia Campanha chocante confronta a retórica de “pensamentos e orações” após tiroteios em massa nos EUA na íntegra no B9.
Uma campanha chocante lançada pela ONG Mothers For Democracy (Mães Pela Democracia) marca o 11º aniversário do massacre na Escola Sandy Hook. O filme, que mostra uma criança se afogando enquanto ninguém toma uma atitude, questiona de forma irônica a mera retórica dos “pensamentos e orações” que sempre surgem após tiroteios em massa. Porque isso …
Leia Campanha chocante confronta a retórica de “pensamentos e orações” após tiroteios em massa nos EUA na íntegra no B9.
Doctor Who, the longest-running action-adventure television series in the world, turned 60 in November. And, true to form after all of those years traveling in space and time, it’s only just beginning. The quintessentially British show, produced by BBC Studios, has begun a partnership with Disney that is already taking the show’s brand and commercial…
Marketers’ expansive reach and myriad tools still miss broad, vital audiences who aren’t being addressed with the exigency their numbers command. In 2024, more people can and should get the message. Advances in technology have given marketers advantages they could’ve only dreamed of even 10 years ago, according to Mastercard CMO Raja Rajamannar, and with…
The social publisher NowThis, whose trending news and entertainment videos often go viral on social platforms, has hired media veteran Sharon Mussalli as its chief executive officer–its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by Accelerate Change, a nonprofit media company whose portfolio…
Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution. After devising the coalition in the summer of this year, followed by eight weeks signing up 130 member companies, including HP,…
(TrendHunter.com) The Peak Design Mobile Tripod is a MagSafe-enabled accessory for smartphone users to pair with their device as a way to enjoy handsfree usage when out in the field. The tripod is characterized by…
Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House. To support environmental conservation, the Eden Roc Miami Beach Hotel partnered with…
When Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most logical thing–they split for Las Vegas. Not to hit the slots, though. “We took a field trip–we went to all the immersive exhibitions there,” said…
Here’s an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that’s not cathartic enough, hurl a razor-sharp chef’s knife at a target while Gordon Ramsay’s disembodied voice supplies…
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