Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with…
 |
 |
 |
| THE ORIGINAL? Norauto – 2004 « Don’t drink and drive » Ag : Saatchi (FR) |
LESS ORIGINAL Madd « Impaired driving kills » – 2021 Click the image to enlarge Source : Ad Forum Agency : Rethink Toronto (Canada) |
LESS ORIGINAL Bralirwa / Road Safety – 2023 « Too much leads to accidents » Source : Adsoftheworld Agency : Brainwoks (Rwanda) |
Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize on this newfound accessibility, said Jessica Reed, its vice president of product marketing and content strategy. In a conversation at Adweek’s NexTech conference in New York, Reed shared several examples of…
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more advertisers don’t even know how to start connecting carbon to advertising, according to previous Adweek reporting. At Adweek’s NexTech event Nov. 15,…
If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association…
The N.F.L. tends to suppress individuality, but podcasts from stars like the Kelce brothers, Micah Parsons and Tyreek Hill are popping up as valuable portals to fans.
Los investigadores afirman que los discursos de odio se han disparado en las plataformas sociales a raíz del conflicto entre Israel y Gaza e impulsados por los extremistas.
Details about Sam Altman’s surprise departure as chief executive are still emerging, and the board has been tight-lipped so far.
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain, France, Italy, Germany and the U.S. from May to June. The campaign featured two AR-supported ad formats. One allowed people to view a pair of…
Dados do Forrester’s 2023 Youth Survey revelam que, apesar de uma ligeira queda na taxa de uso entre adolescentes, o TikTok continua liderando, enquanto Instagram Reels e YouTube Shorts ganham popularidade. Porque isso importa O que mais você precisa saber
Leia TikTok mantém liderança entre adolescentes, mas Reels e Shorts crescem na íntegra no B9.
Charissa Thompson’s statement that she had made up reports during N.F.L. games on Fox left many of her counterparts aghast.
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men’s segment driving the highest market share. A growing interest from consumers in pursuing more active lifestyles, along with health and fitness goals, has led to a demand for sports apparel, including athleisure wear. Sports culture has…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
