Nov 17

The Skims and NBA Partnership Is a Masterclass in Brand Repositioning

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In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men’s segment driving the highest market share. A growing interest from consumers in pursuing more active lifestyles, along with health and fitness goals, has led to a demand for sports apparel, including athleisure wear. Sports culture has…

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