Hasta La Creative!

It’s the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it’s time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on “Flowers” by Miley Cyrus? Were you the only person who made an unhinged playlist…

O Spotify Wrapped deste ano está no ar, com uma inovação divertida: atribuindo aos usuários uma ‘cidade sonora’ que reflete seus hábitos musicais, além de estatísticas compartilháveis de artistas, músicas e podcasts mais ouvidos. Porque isso importa: A novidade do Spotify Wrapped adiciona uma camada de personalização, ressalta a relação única de cada usuário com …

Leia Spotify Wrapped 2023 revela sua “cidade sonora” com base no seu gosto musical na íntegra no B9.

Just weeks after DDB Worldwide announced its global CCO Ari Weiss was leaving to start his own agency, DDB has picked up a lauded creative, naming Chaka Sobhani as president, CCO International at DDB Worldwide. Sobhani was most recently global CCO at Leo Burnett, based in London. At DDB, Sobhani will report to Alex Lubar,…

Technology is at the heart of innovation. That’s the case in every industry, including marketing. In a world of artificial intelligence and automation, how can you and your brand rise up above the noise? Adweek’s fifth annual NexTech summit took place Nov. 14-15 in New York. Attendees, both in-person and virtual, heard from marketers and…

The decision came three years after the publication ended its storied print edition, which began in 1872. It will still publish articles and videos on its website.

On this episode of Brave Commerce, Mizkan America’s president and COO Diego Palmieri and head of connected commerce Neha Mallik join hosts Rachel Tipograph and Sarah Hofstetter to talk about the CPG giant’s strategic approach to staying ahead in a dynamic market. The conversation starts with Palmieri sharing insights into his two-decade career at SC…

When Apple, Goldman Sachs and other large brands bought Google search ads over the last year, these ads not only appeared across search queries like “best credit cards,” but also on more unsavory sites, according to research from ad-tech research outfit Adalytics. These websites featured copyrighted and pornographic content, as well as sites for Iranian…

Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White House report, HBCUs have produced approximately 40% of all Black engineers, 50% of all Black lawyers, 70% of Black doctors and 80% of Black judges….

Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted advertising from Microsoft’s Xbox, Sony, the NBA, Aston Martin and Heineken with activations using the building’s programmable LED exterior that’s become a whole new attraction for local and…

The salutation of “We’re back!” doesn’t have the best track record in American popular culture. It was the line uttered by the evil spirit that grabs poor little Carol Anne in Poltergeist III. Advertising aficionados might recall that “We’re back” was also the slogan originally pitched to Apple in 1997–one that Steve Jobs proclaimed “stupid,”…