Nov 28

How Tech Brands Have Activated the Las Vegas Sphere

Posted in: Uncategorized

Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted advertising from Microsoft’s Xbox, Sony, the NBA, Aston Martin and Heineken with activations using the building’s programmable LED exterior that’s become a whole new attraction for local and…

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