Hasta La Creative!

The star-studded Hollywood fund-raiser, which had already been complicated by the actors’ strike, was to have honored Meryl Streep and others on Saturday.

A Samsung deseja falar a língua da geração Z com sua nova campanha para o Galaxy Z Flip5, usando trends das redes sociais como linguagem de marketing. Por que isso importa A tática já é conhecida da Samsung, que frequentemente aposta no marketing de lifestyle parar criar o aspiracional e uma conexão emocional com o …

Leia Samsung Galaxy Z Flip5 abraça trends das redes sociais em nova campanha na íntegra no B9.

The company found a way to placate three of the most powerful regulatory bodies in the world, along with a federal judge in San Francisco.

(TrendHunter.com) At the 2023 Adobe Max event, Adobe demonstrated Project Primrose, an interactive dress made from hundreds of flexible displays that can change its patterns and animations in real time. Adobe…

Another week of a flurry of generative AI developments. Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This week’s update: On the policy side IBM CEO Arvind Krishna called for Washington to hold AI companies accountable for the harms stemming from their technology, signaling a shift…

Adobe entra em território inexplorado com o Project Fast Fill, um recurso experimental que usa IA generativa para manipular vídeos. Por que isso importa A capacidade de alterar vídeos com facilidade, de adicionar objetos a remover pessoas, não apenas muda o jogo para editores de vídeo, mas também levanta preocupações éticas sobre a veracidade e …

Leia Adobe testa limites da edição de vídeo com IA generativa na íntegra no B9.

Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear […]

The post Play with Words and Images appeared first on Adpulp.

A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline Holdings. Virgin Group sued for $251 million in royalties after it pulled out of a deal in which Brightline intended to…

For a brand whose name and logo harken back to the prehistoric era, outdoor apparel company Arc’teryx wants consumers to know it has its sights set on the future. The Canadian brand’s first global campaign, titled “No Wasted Days,” features a diverse community of adventurers treading their own paths, be they snow-capped, rocky or hundreds…

Ad buyers are finding that large chunks of impressions spent on Google’s artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms. One ad buyer, who requested anonymity to protect industry relations, found that around 80% of impressions on a Pmax campaign ended…