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| THE ORIGINAL? Deutsche Welthungerhilfe – 2006 « Water is precious ». Click the image to enlarge Agency : Scholz & Friends Berlin (Germany) |
LESS ORIGINAL Ministerio Del medio Ambiente – 2023 « In the future water will be as expensive as a precious jewel ». Agency : BBDO Santiago (Chile) |
For luxury conglomerate LVMH, Scotch brand Glenmorangie is a jewel in the crown of its wine and spirits portfolio. In 2022, the category brought in just over $7 billion in revenue for the French group. Since 2018, Glenmorangie doubled its profits and charted record sales under the leadership of former president and CEO Thomas Moradpour….
The scenes in a new campaign from nonprofit GirlvsCancer may make some viewers uncomfortable–and not just because the women in them are talking about cancer. In perhaps the most provocative ad, a woman named Ava reveals her diagnosis of breast cancer. She describes going through radiotherapy, then struggling with issues of egg freezing and hormone…
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then–and remain now–the leading cause of preventable death in the United States, according to the CDC. But since…
The fast-moving events highlighted the difficulty of covering the war between Israel and Hamas.
When you think of U.K. telecom giant EE, Kevin Bacon might be the first thing that comes to mind. The Footloose actor has fronted the brand’s marketing campaigns for over a decade, where he’s been shown attempting everything from skydiving to being shaved by a robot, all in the name of positioning EE as the…
The only thing stronger than Netflix’s password crackdown results are its new prices. Announcing its third-quarter earnings in a letter to shareholders today, Netflix said it added nearly 9 million subscribers (8.76 million, to be exact), bringing its total to more than 247 million global paid streaming memberships. The streaming giant also noted that its…
For me, Bandits & Friends started with a text from an old colleague. For my partners, Danny Gonzalez and David Suarez, it’s been in the works for 20 years. There’s plenty to discourage people from breaking out to do their own thing. New business is dry. Pitching is expensive. The dilution of focus to satisfy…
Smirnoff, em parceria com a cantora Iza, lança sua nova campanha global “Nossa vibe a gente faz” diretamente da Times Square. A criação é da Almap BBDO. Por que isso importa A campanha não é apenas um anúncio, mas um novo posicionamento da marca que destaca a importância da coletividade e diversidade, elementos cada vez …
Leia “Nossa vibe a gente faz”: com Iza, Smirnoff lança novo posicionamento na íntegra no B9.
The streaming service also said its premium ad-free service will now cost $22.99 a month. Its option with ads costs $6.99 a month.
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually kicks into high gear to prepare for the following year, monitoring client performance during the critical fourth quarter and attending a plethora of industry events in October and November. But this year has been anything…
The celebrity chronicler is working to bring back R.O.M.E., his dishy zine of pre-internet New York.
Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn. Hackl and Lee…
People who rage late into the night aren’t usually the ones to rise early the next morning. And those who drink themselves silly aren’t often thinking about their health. But a campaign from an alcohol alternative called Free Spirits says that those diametrically opposed actions can, in fact, go together. In its most significant marketing…
Evandro Fióti, irmão de Emicida e CEO da Laboratório Fantasma, acusa Duda Beat e Juliette de plagiar o conceito do álbum “AmarElo” em uma campanha de reposicionamento da Bauducco, que seria lançada pela agência GALERIA.ag. O que mais você precisa saber: Tanto a Bauducco quanto a Galeria.AG ainda não se pronunciaram sobre o caso.
Leia “Magia Amarela”: Evandro Fióti acusa Duda Beat e Juliette de plágio em campanha da Bauducco na íntegra no B9.
On Instagram, Snapchat and Tiktok, researchers were able to find graphic posts, even with the apps’ sensitivity features turned on.
Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he’s no ordinary star, publisher Penguin Press knew it couldn’t promote the book in the usual way. Developed by New York agency Orchard Creative,…
He entered publishing when he was 43, then published many of the most popular books of recent decades, including “The Da Vinci Code.”
Food is often considered a universal language; a dish can share more about a person’s history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on a larger scale with her show on The Food Network called Girl Meets Farm. Yeh gained nationwide recognition after publishing her…
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