Taco Bell’s incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it’ll be “a very different job” to the one he currently holds within the fast food restaurant chain. Speaking to Brittaney Kiefer,…
The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round.
Thursday Night Football has a new star in Amazon’s ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup between the Philadelphia Eagles and Minnesota Vikings, Amy McDevitt, head of sports brand partnerships for Amazon Ads, spoke with Adweek, previewing the…
The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager’s access to online auctions.
The company formerly known as Twitter goes searching for ad revenue with Google Ad Manager’s access to online auctions.
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL’s data and Next Gen Stats feeds to global media…
The List, a group of advertising and marketing insiders selected by Ad Age and Meta, launches “The Modern CMO Playbook” to tackle today’s leading challenges.
A gigante da saúde, Johnson & Johnson, apresenta uma nova identidade visual. Abandona o reconhecido logotipo em caligrafia para simplificar a marca, buscando refletir sua evolução e foco em inovação. A cor vermelha também foi alterada. Por que isso é importante: A Johnson & Johnson, com mais de 135 anos de história, procura se reinventar, …
Leia Johnson & Johnson atualiza identidade visual e abandona seu reconhecido logotipo caligráfico na íntegra no B9.
The HBO host said he sympathized with the writers but needed to return for the good of other people who work on “Real Time With Bill Maher.”
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which…
Swedish home goods chain Ikea is working with McCann for its global brand campaigns.
Brastemp estreia hoje sua campanha de reposicionamento, apresentando a nova assinatura “É outro mundo”. Por que isso é importante: A marca, que já foi sinônimo de criatividade na publicidade brasileira nos anos 1990, busca renovar sua imagem, refletindo as mudanças nas relações familiares e a evolução tecnológica de seus produtos. Recentemente, Brastemp lançou um teaser …
Leia “É Outro Mundo”: Brastemp resgata essência e olha para o presente e futuro das relações familiares na íntegra no B9.
Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position Nielsen “for the next century and beyond.”…
Citi says, “We’re not a startup, but our Innovation Labs use new technologies to help keep your information secure.”
Leave it to Dove to turn a taboo subject into a teachable moment in its ongoing quest to redefine beauty standards. That the brand managed to do so during notoriously beauty-focused New York Fashion Week is even more apropos. This time around, the brand is bringing attention to a body part not typically the focus…
Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman.
Wieden+Kennedy is a place creatives want to work. The global independent agency has landed some of the top talent in the world, thanks to decades of groundbreaking work for brands including Nike, Coca-Cola, McDonald’s, Samsung and Budweiser. The agency is also known for its culture of creativity, born from its late founders Dan Wieden and…
The goal of the deal is to help speed the pace of development of diverse content.
Not every athlete is an entertainer, but Deion Sanders has always been both, and his flashy brand of bravado is made for today’s media culture. Sanders, a.k.a. Neon Deion, a.k.a. Coach Prime, is a sensation on the sideline, in the announcer’s booth, in the locker room, in a new Amazon Prime series, in his oldest […]
The post Coach Prime and the Sanders Family Are On the Menu appeared first on Adpulp.
‘Somehow, self-amputation feels good in a place like this,’ says Billy the Puppet.
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