Aug
10
NBA, State Farm and Blavity leaders among 8 execs named to the AAF Advertising Hall of Achievement
Posted in: UncategorizedNBA star Chris Paul to be recognized with first-ever Cultural Force Award.
Aug
10
Primeiro Contato encerra 2ª temporada com dilemas atuais da internet
Posted in: Uncategorized
No decorrer de 10 episódios, podcast desenterrou histórias que mostram o impacto da internet na sociedade brasileira
Leia Primeiro Contato encerra 2ª temporada com dilemas atuais da internet na íntegra no B9.
Aug
10
Striking Writers and Studios Agree to Restart Negotiations
Posted in: UncategorizedThe two sides in the Hollywood stalemate will formally meet on Friday, after an informal sidebar session last week.
Aug
10
Regal Cinemas Uses FOMO to Pull Movie Fans Into the Multiplex
Posted in: UncategorizedA creepy long-haired creature levitates into a pool party, adding some unexpected terror to an otherwise sunny day. The demon hasn’t arrived to possess souls but rather to ask questions. Namely, why hasn’t one of the sunbathers been to the multiplex to check out the hottest horror flick du jour? Everyone’s talking about it, including…
Aug
10
X bringing back brand council that Elon Musk disbanded
Posted in: UncategorizedCEO Linda Yaccarino discusses her fight to win advertisers back and the brand deal potential of a Musk-Zuckerberg brawl.
Aug
10
A Giant in Grocery, Instacart Wants to Be a Back-to-School Destination, Too
Posted in: UncategorizedAs back-to-school season rolls around, it’s a given that parents will worry about the welfare of their progeny–their safety, academic performance, the risk of cyberbullying and even what’s in the cafeteria lunches. But a survey conducted by OnePoll a few years ago revealed a concern that few people talk about: 42% of parents admitted they…
Aug
10
Creator marketing news and trends—Bobbi Althoff nets her first sponsorship, Alex Cooper grows a Gen Z podcast empire
Posted in: UncategorizedThe biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses
Aug
10
Wired Names Katie Drummond as Its Next Leader
Posted in: UncategorizedMs. Drummond will be the first woman to lead the technology magazine in its 30-year history.
Aug
10
MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
Posted in: UncategorizedAs part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games’ massively popular battle royale title Fortnite. To promote Zany Ziplines, MilkPEP partnered with agency Gale to create a gamified Snapchat lens that challenges people to collect milk-themed power-ups as their character…
Aug
10
Watch the newest commercials from Heineken, Dodge, eMeals and more
Posted in: UncategorizedHeineken calls Heineken Silver a “world-class light beer.”
Aug
10
Will This Revival Be the One That Sticks for Crispin Porter + Bogusky?
Posted in: UncategorizedA “Where Are They Now” epilogue for the golden years of Crispin Porter + Bogusky would be endless as seemingly every major shop has a connection back to the glory days of Crispin. Those days are gone, as are the clients–Burger King, Mini, Truth and many more–that benefited from Crispin’s genius. MDC Partners and later…
Aug
10
Breaking AI stereotypes—why the tech is not a threat to advertising, but a tool for creativity
Posted in: UncategorizedWe must stop applying past paradigms to new technological developments.
Aug
10
PUMA revive três de seus clássicos para celebrar 75 Anos
Posted in: Uncategorized
A PUMA está trazendo de volta ao mercado brasileiro três dos seus tênis mais icônicos para celebrar 75 anos de história. Por que isso é importante: A PUMA, uma das marcas líderes em sportswear, está comemorando seu 75º aniversário com o relançamento de três tênis clássicos que moldaram a cultura do esporte e do estilo …
Leia PUMA revive três de seus clássicos para celebrar 75 Anos na íntegra no B9.
Aug
10
The Emmys Gets New Airdate Following Delay From Writers and Actors Strikes
Posted in: UncategorizedAfter moving out of September due to the ongoing writers and actors strikes, the Emmys has locked in a new airdate. Top Line The Television Academy and Fox announced today that the 75th Emmy Awards will air Monday, Jan. 15, 2024, at 8 p.m. on Fox, making it a Martin Luther King, Jr. Day telecast….
Aug
10
Coach owner to buy Michael Kors parent in $8.5 billion deal
Posted in: UncategorizedTapestry’s acquisition of Capri is an attempt to compete more effectively against luxury’s top players.
Aug
10
Emmy Awards Are Pushed to January Because of Hollywood Strikes
Posted in: UncategorizedIt is the first time the show will be moved out of its planned time slot since after the Sept. 11, 2001, attacks.
Aug
10
Integrated LCD Screen Keyboards – The Shadow-X Keyboard is Highly Customizable with a 70% Layout
Posted in: Uncategorized
(TrendHunter.com) The Shadow-X from Epomaker is a wireless mechanical keyboard that combines innovation and art in its design and features. It has a 1.06-inch color screen and a metal rotary knob that allow you to…
Aug
10
Mattress Firm’s Branded Podcast Drives In-Store Sales With iHeartMedia
Posted in: UncategorizedData from Mattress Firm’s podcast campaign with iHeartMedia, which ran in 2022, shows that the medium is driving sales. The retailer ran a branded podcast called “Chasing Sleep” with iHeartMedia’s Ruby content studio, which talked to experts and everyday people with unusual schedules, like ER doctors and ultramarathoners, about how to achieve good sleep. The…
Aug
10
The top 5 brand TikToks you need to know about right now
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
Aug
10
The New York Times Updates Terms of Service to Prevent AI Scraping Its Content
Posted in: UncategorizedAmong the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine learning or AI system. The content includes but is not limited to text, photographs, images, illustrations, designs, audio…
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