He was promoting a new trade journal, Tape Recording, when he lent a video recorder to Andy Warhol, who used it to make a classic work with Edie Sedgwick.
Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they’re also proving as popular in the metaverse as they are in the real world. The brand is running an activation within Roblox’s restaurant simulation game, Restaurant Tycoon 2, from Aug. 22 to Sept. 5. Since the launch, players…
The applications of neuroscience in the ad industry have improved with the development of AI tools.
It’s official. Mark Marshall is NBCUniversal’s next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal’s advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino’s exit in May. Between the…
Marshall becomes NBCU ad chief after former chairman Linda Yaccarino left for X.
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series of leadership changes among the Hearst Magazines advertising…
Brands need to delve deeper into subcultures to keep up with the fastest-moving generation
7 em cada 10 brasileiros estão mais ligados no YouTube do que em qualquer outra plataforma de vídeo. E isso considerando internet e canais de TV lineares. O dado acima, revelado na mais recente edição do evento do YouTube para o mercado publicitário, o Brandcast, dá pistas da estratégia que a empresa pretende seguir na …
Leia Maior do que os canais de TV aberta combinados, YouTube se posiciona como o rei das telas e da atenção brasileira na íntegra no B9.
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for marketers to build and serve marketing campaigns. Google is collaborating with GenAI platform Typeface and customer data platform GrowthLoop to introduce the GenAI Marketing Solution…
Mark Thompson succeeds Chris Licht, who stepped down from the role in June after a brief and tumultuous tenure.
What are “information resources?” What is a “purchase diary panel?” What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged with consumer market research agency The NPD Group a year ago, the newly formed company’s marketers asked all of the questions above as they…
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit Adalytics found that ads often aired not on YouTube videos themselves, but on the Google Video Partner network. Some buyers redirected their…
Mr. Thompson, who oversaw a period of growth at The New York Times, will lead the network during a pivotal period.
Austin Leonard, sales head of the retailer’s Member Access Platform, on the role of targeting tools and accountability play in 33% growth.
Misattributed videos, recycled lies and warped fears are fueling unfounded claims about the recent record-breaking heat, floods and wildfires.
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion “Coach Prime” Sanders and Nick Saban have reunited with the health insurance brand for its annual college football campaign, building off last summer’s introduction of the Aflac Duck’s archenemy, the…
No Fixed Address Global Chief Financial Officer Anna Gomez has eight books to her credit and a Hallmark movie on the way.
A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category’s version of iconic ad series like “Got Milk?” and “Beef, It’s What’s for Dinner.” But what, exactly, would such a campaign look like?…
TBWAChiatDay Los Angeles had handled Principal Financial Group’s creative work since 2008.
Misattributed videos, recycled lies and warped fears are fueling unfounded claims about the recent record-breaking heat, floods and wildfires.
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