Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points reveal that despite their premium reputation, private deals contain the same low-quality media that populate the rest of the open internet. The Association of…
India Sleem’s touching short film about a dog named Trip shows off the phone’s LiDAR and TrueDepth technology along the way.
Mr. Murdoch, the C.E.O. of Fox Corporation, abandoned his lawsuit against the news outlet Crikey in April. The payment covers the publication’s legal costs.
Stephanie Nerlich, a veteran Havas Creative leader, is assuming a new global president role at McCann Worldgroup’s McCann agency. She’ll report to McCann Worldgroup and McCann CEO Daryl Lee and focus on new business development–especially in global markets–and on supporting McCann clients. She’ll take on a leadership role for McCann U.S.’s Verizon account. This kind…
Air Supply’s ‘All Out of Love’ anchors the latest advertising to commiserate with discarded objects.
A Lamborghini pretende entrar na era da eletrificação com o Lanzador, seu primeiro conceito de carro totalmente elétrico. A promessa é de uma condução inovadora sem comprometer o desempenho. “Para nós, a eletrificação não significa uma restrição, mas uma oportunidade inteligente para desenvolver mais desempenho e dirigibilidade,” disse Rouven Mohr, diretor técnico da Lamborghini. Porque …
Leia Lamborghini apresenta Lanzador, seu primeiro carro 100% elétrico na íntegra no B9.
Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the character on…
Video app releases more details about how brands, including Clinique UK and DIBS Beauty, show up in search results.
In this episode of Brave Commerce, Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol industry, shifts in consumer behavior and the impact of digital transformation. Talking about the dynamic nature of marketing within the alcohol industry, Calloc’h highlights the expansion…
Some media buyers are seeing hefty ad credit offers from Meta as the social media giant courts advertisers back following Apple’s privacy changes.
Não é tão fácil enxergar quanto outras buzzwords e promessas mirabolantes que fizeram espuma nos últimos anos, mas a revolução da IA na publicidade está em pleno andamento. Gigantes como Nestlé e Unilever estão adotando tecnologias generativas, como ChatGPT e DALL-E, para criar conteúdo e reduzir custos. Surpresa nenhuma, claro, mas segundo reportagem da Reuters, …
Leia IA na publicidade: a irresistível promessa de redução de custos acelera a adoção da tecnologia por grandes empresas na íntegra no B9.
(TrendHunter.com) The Grovemade Note Taking Kit is an ultra-modern approach to stationery that will provide professionals alike with the perfect way to jot down notes when brainstorming, in a meeting and more.
The…
Mother in LA did some heavy lifting to become fitness brand Orangetheory Fitness’ new creative agency. As such, Orangetheory Fitness is moving on from Tombras creatively, though the Knoxville agency will still handle media for the company. In its search for a new agency, Orangetheory was looking for a positioning refresh in the category to…
Agency Little Hands of Stone made ‘To My Hooman,’ a tribute in song from your grateful best friend.
They are joining a recent boom of publications owned and operated by the reporters and editors themselves.
Player famous for putting mayonnaise in coffee gets all he’ll ever need from Unilever.
(TrendHunter.com) The Grovemade Note Taking Kit is an ultra-modern approach to stationery that will provide professionals alike with the perfect way to jot down notes when brainstorming, in a meeting and more.
The…
Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. The ruling sets a precedent for content creators, agency execs and others increasingly using these tools, and could impact the amount of human involvement in roles that AI is expected to envelop. Judge Beryl A. Howell…
The beverage giant convenes digital artists and companies focused on tech and fashion to help create future ads.
The most popular AI tools, ranked by which is most willing to admit when it doesn’t know the answer.
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