The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time–and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the…
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The…
Pro tennis player Leylah Fernandez stars in the latest from Morgan Stanley.
(TrendHunter.com) The Dyn X racing simulator from Cooler Master is a modular system that offers versatility and comfort for virtual racing and flying enthusiasts. It consists of two main components: a racing seat and…
Immersive content and design firm Rock Paper Reality recently collaborated with Google’s Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the possibilities available for brands and businesses using Google’s and Adobe’s tech. Rock Paper Realty created a location-based AR experience for the Paper Tree origami store in San…
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has…
This week: Khaby Lame joins Fortnite, Snapchat leans further into AI and more.
The brand commissioned the image from Troy Ni, a creative technologist and artist who was posting similar artwork to Reddit.
New video ad classifications introduced this March–to bring more transparency to what advertisers are buying–are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) last August threw its weight behind video inventory transparency. After receiving feedback that the…
How the automaker is trying to keep the 13-year-old campaign fresh under its new CMO.
Uma unidade do McDonald’s em Nova York se transformou em um portal para 1982, graças a uma parceria com a Marvel para promover a segunda temporada de “Loki”. Por que isso é importante: Além da divulgação da série do MCU, esta transformação retro é parte de uma estratégia de marketing do McDonald’s para celebrar sua …
Leia 1982: McDonald’s vira máquina do tempo para promover segunda temporada de “Loki” na íntegra no B9.
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Data, analytics and martech tools help deliver relevant and persuasive messaging.
We live in an era that’s been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of…
New research finds the majority of TV consumption is streaming, but agencies say ad spend still favors linear.
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon’s…
Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.
Agencies Doner and Wolfgang, under Chief Creative Officer Colin Jeffery, developed a logo, album art and more for the Grammy Award-winning artist.
Para demonstrar suas práticas sustentáveis, o McDonald’s inaugurou um restaurante conceito na região da Avenida Paulista, em São Paulo. A proposta é que a loja seja um manifesto da marca sobre como fast-food e sustentabilidade podem andar de mãos dadas. Detalhes: • Estrutura: A estrutura do restaurante é feita de madeira engenheirada, produzida a partir …
Leia Com novo restaurante conceito em São Paulo, McDonald’s demonstra práticas sustentáveis na íntegra no B9.
O YouTube revelou nesta terça, dia 29, os vendedores da premiação anual YouTube Works Award. O objetivo é reconhecer a criatividade e impacto de campanhas publicitárias veiculadas na plataforma, funcionando como uma espécie de termômetro do que está funcionando no YouTube. A Mondelez foi a grande vencedora da premiação, levando três troféus, incluindo o prêmio …
Leia YouTube Works 2023: com domínio de Mondel?z, plataforma celebra o melhor da publicidade no ano na íntegra no B9.
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