There’s a Serena-sized hole in the professional tennis landscape, but marketers aren’t dwelling on what they’ve lost–instead they’re focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer’s U.S. Open. For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also…
Agreement with Players Association makes it easier for brands, better for player marketing, execs say.
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand’s first global campaign, “It has to be Heinz,” which is Kraft-Heinz’s largest media investment to date. Created by agency Wieden+Kennedy New York, the platform launches June 1 with a…
The company’s Pride Month offerings have historically had a lower profile than those at Target.
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint? Kickstarting Adweek’s Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question. They offered the audience an expert-guided tour through…
The 25-year-old online auto marketplace has fended off upstarts such as Carvana.
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France’s most famous mademoiselle. However, one other woman has had just as much cultural influence, yet far less recognition: Madame Clicquot. Born in 1777 and widowed at 27 years old with a three-year-old daughter in tow, Barbe-Nicole…
The deal could help The Brandtech Group grow its technological tools.
The latest from Gallup places LGBTQ+ people at roughly 7% of today’s population, with roughly 20% of Gen Z identifying as part of the community. We’re increasingly recognized as a mass market that’s been falsely dismissed as a niche. I’d even guess, about a generation from now, we’re on track to be suitably regarded as…
Terri & Sandy’s co-founder writes about the collab with Barba on the first-ever registry of transgender-affirming barbershops and salons.
As part of the company’s “Believe in Talent” initiative, Unilever will include at least one creator with a disability in any production costing $107,000 or more.
Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years. In fact, a phenom on the opposite end of the personal interaction scale has taken its place: dating burnout. So says Match in a new campaign from agency Mojo Supermarket…
This week, Texas became the 10th state–and the fifth state this year–to pass a consumer privacy bill that gives the state’s residents more control over their data. With a population of over 30 million people, Texas will emerge as the second largest state after California to pass a bill of this kind. If enacted into…
As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs a little inspiration–and that is where her American Express card comes in. In the financial brand’s latest ad, titled “When Inspiration Hits,” Rae–a longtime Amex cardmember and…
AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It’s special to hear the voices and stories of folks who are doing incredible things for the community and culture at large. It can also be a really interesting time to take a deeper view into the…
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