In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment…
Partnership brings new tools for text and image creation to advertising with copyright protections.
When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social impact through the media company she founded with Bruce Gersh called 11:11 Media. The Creative Collective’s Mission to Cultivate Culture 11:11…
Partnership brings new tools for text and image creation to advertising with copyright protections.
An ad viewed twice as long produces two-thirds fewer emissions, according to new research out of Magna.
CANNES, France — Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify…
An ad viewed twice as long produces two-thirds fewer emissions, according to new research out of Magna.
CANNES, France — Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. Panayiotou joined in September 2022 and aims to…
Voiceovers are delivered in a whisper in spots for Autodesk, Mint Mobile and Betty Buzz airing during “Bedtime Stories with Ryan” on the new channel.
A tradicional categoria de Film revelou seus finalistas em Cannes Lions 2023. Confira abaixo os selecionados do Brasil e da Argentina, únicos países da América do Sul no shortlist. ?? Brasil PET LIES PETLOVE DAVID, Sao Paulo BRAZIL CARL SAGAN’S MESSAGE UN GLOBAL COMPACT ALMAPBBDO, Sao Paulo / BOILER FILMES, Sao Paulo BRAZIL BUSCAPÉ. BACK …
Leia Cannes Lions 2023: Brasil tem 4 comerciais no shortlist de Film; Argentina concorre com 3 na íntegra no B9.
O projeto da agência Le Pub para Heineken (assista abaixo) é o único do Brasil no shortlist de Creative Business Transformation em Cannes Lions 2023. A categoria busca premiar ideias transformam a forma como as empresas se organizam, como as pessoas trabalham e como os clientes interagem com elas. Criação de novos produtos e serviços, …
Leia Cannes Lions 2023: outdoor que gela Heineken é o representante brasileiro na categoria Creative Business Transformation na íntegra no B9.
Creative Commerce é uma categoria de Cannes Lions que busca premiar a abordagem inovadora e criativa para comércio online e offline, soluções de pagamento e jornadas transacionais. Os trabalhos precisam demonstrar como a inovação e a otimização em qualquer ponto da jornada do cliente de ponta a ponta foram capazes de aumentar do envolvimento do …
Leia Cannes Lions 2023: dois cases brasileiros no shortlist de Creative Commerce na íntegra no B9.
A categoria Mobile de Cannes Lions buscar premiar a criatividade impulsionada por dispositivos. Os trabalhos precisam demonstrar ideias por meio da aplicação de tecnologia em plataformas móveis; ambiente portátil ou vestível. O Brasil tem quatro representantes entre os finalistas: COCA-COLA MAGIC AUDIOS THE COCA-COLA COMPANY OGILVY, São Paulo BRAZIL ROSALIA MOTOMAMI LIVE EXPERIENCE ON TIKTOK …
Leia Cannes Lions 2023: shortlist de Mobile tem quatro cases brasileiros na íntegra no B9.
A última vez que estive no Festival de Publicidade de Cannes foi em 2013, e já naquele tempo a evolução dos assuntos, formatos e experiências era intensa. Depois de dez anos, estou aqui novamente para viver este momento imersivo de uma semana sobre as mais recentes, tecnológicas e melhores criações do mercado publicitário. Mesmo com …
Leia Cannes Lions 2023: Dez anos depois, meu primeiro dia no festival mostra a importância do básico na íntegra no B9.
Platforms don’t like exposing audiences to content they disagree with, which was Elaine Cox’s first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it was about getting people to stick around. And instead of hoping that viewers would ignore the universal temptation of YouTube’s Skip Ad button, she…
The Atlanta-based agency, which lists Shaquille O’Neal as a co-founder, launched in 2021.
New ad from 72andSunny funded by DTC women’s health brands such as Wisp, August, Plan C, Stix and others.
(TrendHunter.com) With the advancement of packaging design and technology, many makeup and skincare brands have embraced the customizable beauty category to offer strong and targeted solutions for consumer desires…
The Deutsch LA executive VP, head of production writes about fighting vaccine misinformation.
Sprite has been named Kantar’s Most Resilient Brand based on Kantar’s Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance of 37,000 global consumer packaged goods brands. The ranking was built on the brands that recruited the greatest number of new shoppers. Sprite’s rebrand…
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