May
02
Atit Shah of Digitas on ‘The Other Side’ of being Asian in corporate America
Posted in: UncategorizedThe chief creative officer on creating an eye-opening storytelling platform for Ascend Leadership.
May
02
How AI is bringing performance marketing to experiential strategies
Posted in: UncategorizedMarketers and agencies are increasingly testing how artificial intelligence can be used to make live experiences more than just brand awareness plays.
May
02
Unilever Welcomes Regulators’ Ongoing Greenwashing Crackdown
Posted in: UncategorizedIn August 2022, an ad for Unilever’s Persil brand was banned by the U.K.’s advertising watchdog, the ASA, for claiming the detergent was “kinder to the planet.” Part of its longstanding “Dirt Is Good” campaign, which espouses the benefits of getting muddy while encouraging young people to act on social and environmental issues, the TV…
May
02
Hollywood Writers Go on Strike, Halting TV and Film Production
Posted in: UncategorizedThe dispute, which pits 11,500 television and screenwriters against the major studios, has shattered 15 years of labor peace in the entertainment business.
May
02
Golden Projects Welcomes Director Catherine Orchard to Expanding Creative Roster
Posted in: Uncategorized
May
02
Actress-Approved Swimsuit Ranges – The Pamela Anderson x Frankies Bikinis Collection Arrives May 4
Posted in: Uncategorized
(TrendHunter.com) The Pamela Anderson x Frankies Bikinis have been announced as a new line of swimsuits perfect for avid fans of the actress to pick up ahead of beach season. The collection includes an array of…
May
02
Snap hires former Meta execs to bolster its ad business
Posted in: UncategorizedSnap has hired Patrick Harris and David Sommer as it tries to jumpstart its ad business.
May
02
Prime Video Comes to Freevee While Fire TV Gets FAST at NewFronts
Posted in: UncategorizedAs streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts. The company said that Prime Video has become the most-subscribed-to streaming service in the U.S. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV….
May
02
Amazon aims to prove Freevee's value to advertisers and gives an NFL update at NewFronts
Posted in: UncategorizedE-commerce giant announces new ad targeting tools for “Thursday Night Football.”
May
02
LGBTQ group The Human Rights Campaign urges Bud Light to reaffirm support for trans community amid backlash over Dylan Mulvany partnership
Posted in: Uncategorized
marketing mishaps
Anheuser-Busch gets called out for weak response to trans influencer backlash – HRC says ‘be more than just liquid courage!'”
May
02
Vice Is Said to Be Headed for Bankruptcy
Posted in: UncategorizedThe company, which was once valued at $5.7 billion, has been struggling to find a buyer this year.
May
02
Today’s Churn Is Not Yesterday’s Churn
Posted in: UncategorizedAt Philo, we’ve observed an intriguing trend: It’s not unusual for a quarter of our daily subscription activations to come from customers who have subscribed to our service before. This phenomenon challenges the traditional notion of churn, as it’s not remotely a permanent loss of customers. While average churn rates may be higher in today’s…
May
02
Microsoft helped digitize a West African language to preserve the culture of its speakers
Posted in: Uncategorized
May
02
Times Asks Judge in Fox-Dominion Case to Rule on Redactions
Posted in: UncategorizedA judge will now decide whether media outlets that challenged how Fox News kept internal messages hidden from public view have a case.
May
01
Watch the newest commercials from Corona Extra, Bud Light, Kroger and more
Posted in: UncategorizedKroger says, “We shorten the time from harvest to home.”
May
01
Hailed for Pristine Luggage, Rimowa Is Trying Something Different: Used, Dented Luggage
Posted in: UncategorizedSince 2015, Charles Skuba, professor emeritus at Georgetown University’s McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day–with the proviso that the money…
May
01
LGBTQ+ group slams Bud Light for not defending transgender rights
Posted in: UncategorizedAnheuser-Busch InBev feels heat from across the political spectrum as sales continue to slide in wake of Dylan Mulvaney promotion.
May
01
‘Super Mario Bros. Movie’ Crosses the $1 Billion Mark
Posted in: UncategorizedThe animated film’s grosses helped make April the first month to surpass its prepandemic average at the box office.
May
01
Tennessee, Montana to Enact Comprehensive Consumer Privacy Bills
Posted in: UncategorizedThe trend of state-level privacy laws is gaining momentum in the U.S. as Montana and Tennessee became the latest to pass comprehensive legislation. Both bills cleared their state legislatures in April and await their respective governors’ signatures before becoming law. If passed, Montana’s law would become effective on Oct. 1, 2024, followed by Tennessee on…
May
01
TaylorMade boosts DTC efforts, moving one golf brand fully online
Posted in: UncategorizedAdams Golf clubs will now be sold 100% direct-to-consumer.
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