May 01

Hailed for Pristine Luggage, Rimowa Is Trying Something Different: Used, Dented Luggage

Posted in: Uncategorized

Since 2015, Charles Skuba, professor emeritus at Georgetown University’s McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day–with the proviso that the money…

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