Geronimo and Initials L.A. capture moments of true wealth across the globe for Kasteelbier.

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Drinks & Alcohol

During a sunny Friday afternoon, Xavier Vanhonsebrouck, the CEO of a local family brewery in Izegem, Belgium, engaged in a discussion with Gertjan De

Watch the newest commercials from Skechers, Hyundai, Uber and more

Doja Cat faces off against herself in the latest from Skechers.

TBWAHAKUHODO has launched a new team-building exercise game called "The Escape" on its brand new metaverse office.

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Inventing a New Form of Team Building in the Hybrid Work Era with Metaverse-Based Evacuation Drills

Late Shows Go Dark in First Fallout From Strike

How long they stay off the air is an open question. During the last strike, they gradually returned after a couple of months.

Snap's My AI opens to advertisers with a search ad format

At NewFronts, Snap talks AI in advertising, video ads and new creator tools in bid to win brands.

Jhan Hancock-Rushton is appointed Client Director at Ozone

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announcement

London, UK: Ozone – the UK’s premium digital advertising platform built for brands, by publishers – has appointed Jhan Hancock-Rushton to the position

Major swimwear label Seafolly is for sale only a couple of months after sparking backlash for hiring a trans model.

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marketing mishaps

It was only in March that Seafolly sparked a major backlash for using a trans-identified model in an Instagram story celebrating pride month in Austra

Four-Channel Dash Cams – Vantrue Releases Its New Channel Dash Cam with a Rear Cabin Camera

(TrendHunter.com) Vantrue has released its latest four-channel dash cam called the Nexus 5. As the increase of safe driving attached products has risen recently, dash cams that can record the entire cabin have become…

Brave Commerce Podcast: Sandie Hawkins of TikTok on Revolutionizing Ecommerce Through Community

In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy. Hawkins emphasizes that TikTok’s community commerce approach brings people together to discover products through a new version of word-of-mouth. She highlights that the…

NewFronts Day 1—how YouTube is competing with TikTok and NFL ad updates

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from the Interactive Advertising Bureau’s dog-and-pony show throughout the week. You can find all of Ad Age’s NewFronts coverage here.

YouTube’s got shorts 

Shorts, YouTube’s answer to TikTok content, took center stage at the Google-owned platform’s presentation yesterday, Ad Age Chief Technology Reporter Garett Sloane writes. YouTube released new ad products for Shorts, including bringing Select to the format, which will allow brands to appear only next to a curated grouping of popular Shorts videos. There’s also a new ad format that allows advertisers to buy the top placement when a user opens the Shorts feed.

Read the full story here

Next phase of ‘Thursday Night Football’ 

Amazon is bringing ad targeting to “Thursday Night Football,” giving advertisers what they have been asking for—the ability to target viewers with specific creative during NFL games. Now advertisers will be able to run “audience-based creative” using Amazon insights to serve different creative to different viewers in the same ad break, Sloane writes.

Check out our NewFronts blog here

E-commerce convergence 

The e-commerce giant also used its NewFront to prove it can track shopping outside of its walls, Sloane noted. Amazon presented a case study with Tostitos and Omnicom Media Group that took the brand from commercials in Freevee, its ad-supported streaming platform, to QR codes on Fire TV, to “shoppable recipes” on Amazon Live. Amazon used the campaign as a test for what it’s now calling “One Amazon” packages for upfront buyers. Tostitos made the bespoke integration, starting with commercials in the show “America’s Test Kitchen: The New Generation.” Tostitos learned that half of the sales the campaign generated on Amazon’s store came from new buyers and that 90% of all the sales happened outside Amazon.

Read more about Amazon’s NewFront here

 

Branded content powered by data 

Vizio is the latest company to launch a branded content studio. The TV maker will use its viewership data to help generate a slate of branded programming, Ad Age’s Parker Herren writes. 

Vizio’s first series was “3 Pointers,” a sports-themed cooking and entertaining short-form series featuring “Man Vs. Food” host Casey Webb and sponsored by BetMGM. Upcoming series the CTV platform is taking to market include “Clean Break,” tapping into the TikTok-born organization trend; “Island Eats,” a Caribbean-set food and travel series; “City Limits,” which explores fun activities on the outskirts of major cities; and “From the Ground Up,” a showcase for business entrepreneurs.

“With a data-informed understanding of what our viewers are interested in, VBCS is uniquely positioned to offer a solution that few others can: a custom, exclusive branded content series that brings brands into the story and entertainment that consumers want to watch,” said Steve DeMain, VP of branded content and sponsorships at Vizio, in a statement.

What would AI do at NewFronts? 

Ad Age had some fun with Sanpchat’s new AI product, My AI, asking the tech questions about the NewFronts and how it would go about producing a compelling presentation. Herren “interviews” My AI, who reveals the best clothes to wear to the dog-and-pony shows and visualizes a NewFront where advertisers crawl through a ball pit.

 

Tubi gets its message across 

While Tubi, the Fox-owned streaming service, is sitting out of the NewFronts this year, it still found a way to get into the conversation. The platform, which grabbed attention with its Super Bowl ads, is back with three amusing, satirical short films about the advertising business itself.

Lorne Michaels of advertising 

“David Cohen is Lorne Michaels in my brain,” Liza Koshy, the popular YouTube star with plenty of acting credit to her name joked about the IAB’s CEO when she kicked off YouTube’s NewFront presentation yesterday. Koshy, who has aspirations of hosting “Saturday Night Live,” use the presentation to manifest a gig on the comedy sketch show. She came prepared with material, at one point asking about the need for the NewFronts: “They still have” those, Koshy quipped. “I don’t know why I have to sell anyone on the clear success of YouTube.”

 

Vital Farms Chooses Gut Miami as New AOR and Moves on From Preacher

Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that…

See Olipop’s first major campaign starring Camila Cabello

The Coca-Cola and Pepsi competitor tapped Cabello for its debut TV spot.

Oatly and Minor League Baseball are ‘Down to Clown’ in Unique Partnership

There’s no halftime in baseball, and fans have to wait until the seventh inning stretch to be part of the entertainment by serenading the crowd with their rendition of “Take Me Out to the Ballgame.” Oatly and Minor League Baseball are fully aware of the storied traditions but ready to add their own twists with…

How Amazon Ads and Tostitos cooked up success—with leftovers

The first-ever Amazon Ads content-to-commerce custom activation with Tostitos represents the future of cross-channel marketing collaborations.

Samsung Ads Reveals First Conan O’Brien FAST Channel, Panel Data and More

Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O’Brien’s first-ever FAST channel. Starting next month, Samsung TV Plus, Samsung’s free, ad-supported streaming service, will launch The Conan O’Brien TV channel. This 24/7…

Chuck Studios shows off the custom rigs it builds to get crazy food shots for advertising

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The Speed of Culture Podcast: All Things Beauty All in One Place

Ulta Beauty has established itself as America’s premier beauty destination, offering customers an unparalleled selection of over 25,000 products from 500+ brands. From cosmetics to fragrances and everything in between–including the store’s private label line–Ulta is about enabling individuals to explore possibilities and experience the power of beauty daily. To learn more about Ulta Beauty’s…

Super Bowl ratings error—Fox issues new data following Nielsen miscount

Super Bowl LVII becomes the most-watched one, after previously ranking third.

Why Diversity and Inclusivity Matter to the New Consumer

Companies are beginning to realize the importance of equity and inclusion when marketing to consumers. Designing for everyone has become a priority. On March 30, Adweek examined the impacts of inclusive marketing in The New Consumer virtual summit, featuring brand experts and executives like KR Liu, Google’s head of brand accessibility. You can watch all…

Crypto brand Olliv spoofs tech bros in first campaign

Shots are fired at elitist billionaires and VR-loving evangelists.