In 2008, the global financial system was in shambles. The vertiginous drop in the stock market had brought Wall Street to its knees. Years later, in 2014, the reverberations of The Great Recession were still being felt within the walls of Wells Fargo. Global banking regulator The Basel Committee on Banking Supervision (BCBS) introduced regulation…
McDonald’s, IBM and Unilever’s Seventh Generation are among the companies embracing the chief impact officer role to raise the profile of environmental, social and governance initiatives.
Today, Roku is the biggest player in connected TV. Just this week, the company reported it added 1.6 million active accounts in the first quarter of the year, reaching a total of 71.6 million active accounts. Streaming hours also jumped to 25.1 billion, a 4.2 billion year-over-year increase. Overall, Roku’s data shows that 50% of…
TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and others talk short-form video.
(TrendHunter.com) This recycled plastic tiny home belongs to environmental activist Gary Bencheghib and identifies an eco-friendly design that makes use of an unexpected form of waste material. The home is situated…
Being able to see things in their “mind’s eye” is incredibly important to consumers.
Richard Sharp stepped down after an investigation concluded that he failed to disclose his involvement in arranging a loan for the former prime minister, Boris Johnson.
Despite the lessening of spend by tech clients as well as macroeconomic frailties, WPP, which owns agencies such as Ogilvy, VMLY&R, MediaCom and Wunderman Thompson, reported organic growth of 2.9% in the first quarter, with revenue, before costs, of $4.32B. This was buoyed by the performance of its media business GroupM and growth in the…
Digitas North America’s new CEO, McCann London hires a CSO and Barkley’s first campaign for Smoothie King
Studios have moved up deadlines for TV writers, and late-night shows are preparing to go dark. But for other segments of the industry, it’s business as usual.
In the midst of existential peril, turning to larger concepts outside of our material reality is a major comfort. Looking to the stars for inspiration and hope is a human reflex as old as time. But today, it can feel as though cultural conversions around “the universe” center on colonial, capitalism-fueled ideals–Elon Musk’s race to…
A report from Traackr found that, for most marketers, fewer than half of the creators they send products to use them in social media content
Days after Comcast fired NBCUniversal’s Jeff Shell, the company held its first-quarter earnings call, addressing the former CEO’s departure and Peacock’s growing losses. Brian Roberts, chairman of NBCU’s parent company, didn’t shy away from the Shell news, telling investors Thursday morning that the firing was “obviously a tough moment” for the organization. As a result,…
The New York Hall of Science (NYSCI), in partnership with Verizon and Snap, aims to educate New Yorkers about the science behind common objects with the launch of “Science City Explorers,” an augmented reality lens available in the Snapchat mobile app. Created by social tech agency GoSpooky, the Science City Explorers lens will let people…
When Mo Said left Droga5 to start his own agency in 2018, he launched Mojo Supermarket with a couple of key tenets to guide the shop. He pledged to only collaborate with brands and people the agency loved, and not to work for free. Following that framework, the agency has soared to $16 million in…
The final week of April brought in exciting partnerships, campaign and service launches, and even some new rules and regulations on generative AI for agency use. Acadia Acadia was named media agency of record for California Pizza Kitchen. The agency will provide big-market sophistication in media and analytics along with core values, speed and transparency….
For more than four decades, McDonald’s has sponsored a spring basketball tournament that brings together the cream of the crop from high schools around the country for head-to-head matchups, three-point contests and skill drills. Featuring stellar young athletes in their formative years–the lineup has included LeBron James, Candace Parker, Kobe Bryant, Michael Jordan and A’ja…
The filmmaker behind some of the most politically important films of the last three decades, Spike Lee, is to be honored at the Cannes Lions International Festival of Creativity with a new award: the honorary Creative Maker of the Year. Lee, an Oscar winner whose films include Do the Right Thing, BlackkKlansman, Malcolm X and…
In this episode of Everything Is Better With Creators, we’re speaking with Jaz O’Hara: creator, podcaster and founder of The Worldwide Tribe. The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. O’Hara and her team use social media to raise…
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