4 trends transforming advertising, media and entertainment

Companies are gleaning deeper data insights from AI, machine learning and data collaboration to drive smarter advertising decisions.

Alicia C. Shepard, Ombudsman Who Defended NPR in Torture Debate, Dies at 69

In one of many jobs she held in a diverse journalism career, she dealt with charges that the network was “serving as right-wing apologists for waterboarding.”

HBO Max will be just Max as it dives deeper into reality TV

Warner Bros. Discovery will launch the service on May 23, with the slogan, “The One to Watch.”

Max: ao unir HBO e Discovery+, novo serviço de streaming busca atrair novo público e ser menos elitizado

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O serviço de streaming Max vai combinar o conteúdo do HBO Max e Discovery+: a mudança é consequência da fusão entre WarnerMedia e a Discovery Inc. Em seus perfis nas redes sociais, o HBO Max já anunciou a mudança (que aparentemente vai substituir o roxo pelo azul na identidade visual). Conteúdo disponível no Max: a …

Leia Max: ao unir HBO e Discovery+, novo serviço de streaming busca atrair novo público e ser menos elitizado na íntegra no B9.

See Wendy's best TikTok zingers for 'National Roast Day'

Axe, Vitaminwater, Auntie Anne’s and more get roasted by the redheaded mascot.

Lacoste e Netflix lançam coleção inspirada nas séries “Stranger Things”, “Sex Education”, “Lupin” e “Bridgerton”

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?Lacoste e Netflix anunciaram parceria com coleção exclusiva inspirada em sucessos do serviço de streaming: a iniciativa celebra os universos de séries populares como “Stranger Things”, “Sex Education”, “Lupin” e “Bridgerton”. ?Conexão entre moda e entretenimento: A colaboração busca unir os fãs das séries e da grife com peças sem gênero, como agasalhos, bonés e …

Leia Lacoste e Netflix lançam coleção inspirada nas séries “Stranger Things”, “Sex Education”, “Lupin” e “Bridgerton” na íntegra no B9.

How TikTok and Gen Z are driving the new nostalgia in advertising

Ad insiders weigh in on why brands’ (including Disney, Burger King, MLB and KFC) obsession with the past—and how TikTok and Gen Z are driving the new nostalgia.

Fox News Sanctioned by Judge for Withholding Evidence in Dominion Case

Judge Eric Davis also said an investigation was likely into Fox’s handling of documents and whether it had withheld details about Rupert Murdoch’s corporate role.

Juul to pay $462 million in six-state deal over marketing to kids

The deal requires Juul to stop flouting state laws that protect the privacy rights of minors.

Lacoste e Netflix lançam coleção inspirada nas séries “Stranger Things”, “Sex Education”, “Lupin” e “Bridgerton”

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?Lacoste e Netflix anunciaram parceria com coleção exclusiva inspirada em sucessos do serviço de streaming: a iniciativa celebra os universos de séries populares como “Stranger Things”, “Sex Education”, “Lupin” e “Bridgerton”. ?Conexão entre moda e entretenimento: A colaboração busca unir os fãs das séries e da grife com peças sem gênero, como agasalhos, bonés e …

Leia Lacoste e Netflix lançam coleção inspirada nas séries “Stranger Things”, “Sex Education”, “Lupin” e “Bridgerton” na íntegra no B9.

Conference Call AR Lenses – Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature

(TrendHunter.com) Microsoft continues to work in collaboration with the technology of Snapchat as it integrates the Snapchat AR Lenses into its Teams platform. When users join a call with their friends or colleagues,…

‘Air’ and the Argument for Letting the Talent Share in the Profits

The movie’s focus (how Michael Jordan got a cut from Nike) reflects what its filmmakers, Matt Damon and Ben Affleck, are trying to do in their new venture.

General Mills fights AI deepfakes on TikTok, Facebook and YouTube

Maker of Lucky Charms and more wants to avoid misinformation online in the age of generative AI.

Ariana DeBose to Return as Tony Awards Host This Year

The annual ceremony, honoring Broadway plays and musicals, is to take place June 11 at the United Palace in Washington Heights.

Hooters hires Firehouse as new creative agency—behind the move

Hooters seeks casual dining expertise as it courts a younger audience.

Vox Media Spins Off NowThis, Viral Politics Site

Known for its viral videos of politicians and other newsmakers, NowThis is preparing to cover the 2024 election as an independent company.

A full-funnel approach to influencer marketing through automation

As social media has become the new search engine, influencer marketing is an increasingly powerful way to reach audiences with both authenticity and impact.

Former Grey CEO Ed Meyer dies at 96

Quintessential account man was behind the sale one of the last great independents of a holding company. 

Dove uses social video to back bill regulating toxic social media

Dove’s tearjerker video titled “Beautiful” from Ogilvy recounts story of girl led to eating disorders by influencer conent.

Hanes travels back to its founding in 1901 in this fun Martin Agency campaign

Blondie’s ‘Heart of Glass’ backs a lavish and fanciful reimagining of the underwear maker’s origin story.