South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry. Panels are stocked with celebrated marketers from Unilever, Patagonia, Ben & Jerry’s,…
Campaign by DDB includes sweeping cinematic spots starring Jonathan Majors.
St. Patrick’s Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you’re bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness’ unexpected suggestion is to go easy on the booze. The Diageo-owned beverage brand is launching…
Dick’s Sporting Goods is investing in its biggest ad campaign ever as it embraces the power of sports messaging.
The brief was simple: Make an ad that’s as relatable as possible to be seen by 100 million people. That was the goal Kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand’s 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the…
The crypto exchange will run ads around the NBA Playoffs.
Em um mundo cada vez mais digital, a coleta, o processamento e o compartilhamento de dados passaram a fazer parte do dia a dia de milhões de pessoas. Inclusive, como ativista dos direitos à privacidade na Internet há mais de 15 anos e principal pesquisadora de privacidade da Unico, isso faz parte da minha história. …
Leia SXSW 2023: o acesso à identidade digital, privacidade de dados e a relação com a evolução econômica de mercados emergentes na íntegra no B9.
Dafna Linzer is leaving after disagreeing on strategy with the publication’s top editor.
TBWA has hired former Johannes Leonardo business development lead Ben Myers as its first chief marketing officer for North America. In the role, Myers will be responsible for driving growth across the agency’s offices in the U.S. and Canada. As the key new business lead, Myers will partner with Nancy Reyes, CEO of TBWAChiatDay NY…
Retail media is a blockbuster category for advertising growth but measurement problems persist for brands across platforms.
Slackliner Alexander Schulz has set multiple world records for his dizzying walks that have crossed skyscrapers and even an active volcano. His latest feat took him 7,316 feet above the Pyrenees Mountains, where he broke the record for highest slackline as part of a campaign celebrating the second year of a collaboration between Ronald McDonald…
“Paid real consumers” (per the fine print on screen) offer testimonials about Verizon’s network reliability.
After months of teasing the launch, it’s official: Starting Tuesday and for a limited time only, Canadian McDonald’s fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn’t mean that there is no beef to be had….
TikTok will have a big presence while Twitter will sit out of the Austin confab.
The state will not renew a multimillion-dollar deal, Gov. Gavin Newsom said, after the chain said it would not distribute mifepristone in 21 states.
Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video. Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile…
While trust is essential in any marketing effort, it’s most important in helping health and wellness audiences take confident steps in their health decisions.
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It’s a problem further exacerbated by new research on ads in kids’ content. During the broadcast of an animal cartoon film, there was an ad for a wine company. In another break,…
Fig was a finalist in Foot Locker’s creative agency review.
Court filings give a peek into how Rupert Murdoch shapes coverage at his news organizations.
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