TelevisaUnivision’s 2023 upfront event just got bigger. Top line TelevisaUnivision has revealed the plans for its 2023 upfront week event. The company will hold a morning event on Tuesday, May 16, at a new venue: Pier 36 in New York. Between the lines TelevisaUnivision is opting to change venues from its 2022 location, the Jacob…
Oft-quoted former analyst and head of GroupM business intelligence will launch firm focused on investors and industry players.
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn’t going to play just any round of golf. That is the premise behind Michelob Ultra’s latest Super Bowl ad–released…
The golf-filled campaign includes shoppable ads, early access to Netflix’s “Full Swing” series, and a golf apparel deal.
The star’s first solo tour since 2016 will start May 10 in Stockholm.
In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal+ film, created by the brand’s longtime…
The automaker forms Audi RED in partnership with digital experience design shop BIMM.
OpenX, one of the ad-tech industry’s biggest supply-side platforms, today announced that it’s reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact Partners and nonprofit The Climate Registry–all…
Outfront Media East Coast Regional Creative Director Tim Wasicki shares a key moment in his career.
This story may sound familiar to many working in advertising: Thom Binding, a strategist at a London agency, was struggling with burnout and mental health issues. He partly attributes this to toxic experiences in previous workplaces. However, unlike everyone else, when leaving one such agency, he took an unusual step to provide a solution: He…
CMO Tim Hackbardt discusses a ‘massively competitive’ menu that is taking on Taco Bell and Chipotle.
 |
 |
| THE ORIGINAL? Kentucky Fried Chicken “tiny food” – 2017 Click the image to enlarge Source : CampaignLive, AdWeek Agency : Wieden + Kennedy Portland (USA) |
LESS ORIGINAL Subway “World smallest Sub” – 2023 Click the image to enlarge Source : TaylorHerring, Famous Campaigns Agency : Taylor Herring (United Kingdom) |
The Ad Age-Harris Poll ranks brands by how much their equity changed with Gen Z during the fourth quarter of 2022.
Cacy is a former chief executive of Universal McCann U.S.
(TrendHunter.com) From opulent armory clock designs to deconstructed down jackets, this list of luxury trends in February 2023 features Lunar New Year collections, lavish transformations of mundane objects, and…
(TrendHunter.com) From handheld gaming pc devices to sandwich cookie metaverses, this list of game trends spans from brand-focused esports deals to innovations in the mobile and PC gaming spaces. As gaming is one of…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
