In the Autumn of 1968, Truman Capote–the novelist famed for bestsellers including Breakfast at Tiffany’s and In Cold Blood–decided to do something decidedly below his social rank: He took a cross-country road trip. More surprisingly still, he persuaded model and socialite C.Z. Guest to come along. Giddy with the spirit of adventure, the pair motored…
The pair, who originally met at 180 LA, have freelanced on Alto projects before.
A lottery-inspired fragrance, a contest to support Black-owned businesses, Anomaly wins McAfee and more.
State Farm gets an “SNL” boost and New Balance signs Shohei Ohtani—plus why it was a bad week for GoodRx and Southwest Airlines.
Um intervalo de 60 segundos durante o Super Bowl pode custar mais de 7 milhões de dólares. Mas certamente não é por isso que as duas marcas estão se juntando para anunciar no espaço comercial mais caro do mundo. Netflix e GM vão apresentar um filme de um minuto estrelado por Will Ferrell. A iniciativa …
Leia Netflix e GM unem forças para anunciar veículos elétricos no Super Bowl 2023 na íntegra no B9.
Despite an overall mixed performance in the last quarter, Amazon continued to steadily expand its ads business, clocking 19% in year-over-year growth even as tech giants like Meta and Google have seen sales slow. The online shopping giant said in its earnings report this week that it brought in $11.6 billion of ad sales in…
Chief Marketing Officer Andrea Zaretsky discusses E-Trade’s Big Game strategy and reveals a teaser for its spot.
E-commerce giant Amazon reports fourth-quarter results in which its ad business stood out among rivals.
Slaven, 56, who served as chief marketing officer for nearly a decade, decided to retire, a company memo said. He is the latest in recent high-level executive departures at Mercedes-Benz USA.
In 1973, she was the first woman hired by The New York Times to be a full-time staff photographer.
Last year, as the economy began to cool from a post-lockdown shot in the arm and Apple’s privacy changes started to cripple social platforms’ ability to execute targeted advertising, tech companies faltered–but Google seemed to be insulated. A mainstay of digital ad plans for decades and less vulnerable to identifier deprecation as an intent-based media,…
Internet ad giant reports fourth-quarter financials amid a slowdown in advertising.
(TrendHunter.com) The eco transportation trends for February 2023 include environmentally-friendly solutions for personal travel, family travel, and even portable living situations.
The Winnebago eRV2 electric…
(TrendHunter.com) This list of watches trends for February 2023 covers unique designs, technologies, and features in watches released over the last month.
One of the most innovative smartwatches released recently…
Google’s parent company reported its fourth consecutive drop in quarterly profit, weeks after culling 6 percent of its work force to cut costs.
If 2021 was the Great Resignation and 2022 was the Great Reshuffle, I’m calling 2023 the Great Course Correction–the year when the power dynamic between employee and employer equalizes somewhere in the middle. When we read about the labor market these days, it’s rarely positive. But the truth is the advertising and marketing talent industry…
TRESemmé serves up a fresh 60-second TV cut of “Fluid,” a short film starring the USA Artistic Swimming Team.
Artificial intelligence is having profound impacts on the media industry, from the way advertisers buy from search and social platforms to speeding up elements of the creative process. Now, programmatic ad buyers are using AI-based algorithms to get more value from the open marketplace. More advertisers have been adopting a programmatic tool called custom algorithms…
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