Feb
09
PR has a diversity problem—4 ways to start fixing it
Posted in: UncategorizedRepresentation is key to unlocking the potential of the public relations industry.
Feb
09
Stella Artois’ Stunt With The Sims Falls Foul of EA’s Lawyers
Posted in: UncategorizedStella Artois has apparently called off plans to run an unofficial brand experience on Electronic Arts’ gaming platform The Sims 4 after being approached by legal counsel from the makers of the game over IP infringement. According to EA, its lawyers have approached AB InBev, the owner of Stella Artois, about its plans to launch…
Feb
09
Reporter Arrested While Covering News Conference in Ohio
Posted in: UncategorizedThe reporter for “NewsNation,” Evan Lambert, was arrested after officers said he was being too loud while the Ohio governor spoke about the train derailment in East Palestine.
Feb
09
Disney to Lay Off 7,000 People Amid Massive Subscriber and Revenue Losses
Posted in: UncategorizedEven the House of Mouse isn’t immune to the challenging economic climate. When Disney reported a quarterly loss of $1.5 billion in direct-to-consumer revenue last November, weeks later the board tapped former CEO Bob Iger to return to the company, ousting his successor Bob Chapek. In an earnings call Wednesday evening, Iger’s first earnings call…
Feb
09
Make Your Game Plan for the Year Ahead With Outlook 2023
Posted in: UncategorizedEach year presents new opportunities–though this one comes with a long list of challenges as well. Adweek’s Outlook 2023 event, which took place Jan. 25, featured a swath of CMOs and executives from the biggest brands and agencies. Through a combination of fireside chats and Insight Moments, guests and Adweek moderators discussed the strategies, priorities…
Feb
09
Planters and Jeff Ross Give Mr. Peanut a Super Bowl Roasting
Posted in: UncategorizedFor the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Consider Mr. Peanut a twice-roasted nut. Planters and…
Feb
09
Avocados From Mexico Imagines an Avocado-Based Utopia in Super Bowl Ad Starring Anna Faris
Posted in: UncategorizedAvocados From Mexico is taking biblical inspiration for its Super Bowl spot this year, which stars Anna Faris as Eve in a twist on the story of Original Sin. In the 30-second ad, Faris takes an avocado from the garden of Eden after the apple, triggering a vision of a future avocado-based utopia where New…
Feb
09
All the Movie Trailers From the 2023 Super Bowl
Posted in: UncategorizedIn 2023, movie trailers are putting the super back in Super Bowl. Though movie studios have typically held off on making big ad investments in the Big Game in recent years, several companies are reportedly doubling down on Super Bowl Sunday’s matchup between the Kansas City Chiefs and the Philadelphia Eagles to promote upcoming films….
Feb
09
TV Viewership Declines for Biden’s State of the Union Speech
Posted in: UncategorizedFox News attracted the biggest audience of the night, while CNN’s viewership fell by half from a year ago.
Feb
09
NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event
Posted in: UncategorizedNBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. “We’re really democratizing access to television for performance marketing,” Krishan Bhatia, president and chief business officer for NBCU’s ad sales division, told Adweek….
Feb
09
Watch Elton John steal the show in Doritos’ Super Bowl commercial
Posted in: UncategorizedThe ad imagines Jack Harlow as a prolific triangle player.
Feb
09
Twitter Glitches Pile Up as Key Features Fail
Posted in: UncategorizedMany users said they could not post tweets or message one another on Wednesday as the #TwitterDown hashtag began trending.
Feb
09
Topo Chico Hard Seltzer Will Send Your Ex a Scorpion for Valentine’s Day
Posted in: UncategorizedFew would recommend contacting your ex on Valentine’s Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance … a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard…
Feb
09
Disney plans layoffs, restructuring as streaming business declines
Posted in: UncategorizedThe company will be reorganized into three divisions.
Feb
08
Nescafé Ponders the Many Lives of Its Jar in Relatable Ad
Posted in: UncategorizedEven if you’re not a coffee drinker, chances are you’re familiar with the Nescaf? jar. Made of resilient glass with a removable lid, these multipurpose canisters often see a second life after being emptied of coffee, holding everything from dried foods to paintbrushes. Nescaf? Coffee Canada’s newest campaign celebrates that very versatility while informing consumers…
Feb
08
Snapple is using ChatGPT to generate bottlecap facts
Posted in: UncategorizedFans can generate their own “Real Facts” with AI.
Feb
08
Verizon – After The Superbowl / Next season starts now (2023) :30 (USA)
Posted in: Uncategorized
Telecom & Dotcoms
After the super bowl ends, and the last fan leaves, our team from Verizon stays building a private network for fast and secure on field communication
Feb
08
Jack Harlow Goes Down a Triangular Rabbit Hole in Doritos’ Super Bowl Ad
Posted in: UncategorizedWhen a brand can capture three generations of music in a relevant, humorous way that justifies the millions it just spent on a Super Bowl campaign, that’s as close as it can get to drawing a perfect pop-culture triangle. Frito-Lay came into Super Bowl 57 teasing at rapper Jack Harlow’s presence in its ad, then…
Feb
08
Publicis Groupe slashes office space in Chicago
Posted in: UncategorizedThe media holding company called the move a “normal course of business.”
Feb
08
Luxury Cartoon-Like Red Boots – MSCHF Launches a Bulbous Footwear Silhouette with Cushioning
Posted in: Uncategorized
(TrendHunter.com) MSCHF Sneakers, which is the footwear-focused imprint of the artful collective MSCHF unveils a new Bulbous footwear silhouette that cannot be missed. It boasts a dramatic look that seemingly looks…
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