There has been a shakeup at the top of the R/GA leadership team, as the IPG agency elevated Tiffany Rolfe to chair of R/GA. The news comes as CEO Sean Lyons departs the agency for Accenture Song, where he will take on the newly created role of global capabilities lead. Robin Forbes, currently global chief…
Retail data can eliminate ads for things people just bought and target online consumers who are picking up in store
The in-housing specialty agency Oliver is helping marketers connect authentically with Black and Latinx communities. It’s launching a diverse, poly-cultural division called InKroud, founded by Oliver business director Tyra Jones-Hurst. The founder piloted InKroud last year in response to a growing number of inquiries from clients on how their in-house agencies could more authentically connect…
Christopher Willis, CMO of Acrolinx, on how he manages his expanded role.
The advent of 5G mobile technology is revolutionizing marketing and advertising. The high speeds and low latency allow marketers to create campaigns that are not just interactive, but immersive. Brands can deliver 360-degree live video streams and sensory experiences that engage customers in remarkable ways, no matter where those users are. And they can deliver…
Supply-side partners are not jumping into Privacy Sandbox, according to new report.
As industries and lawmakers grapple with the reality of climate change and the transitions that it requires, the environmental, social and governance (ESG) regulatory and reporting landscape is expanding into a complicated sprawl. To help marketers navigate those complexities, the 4A’s today released a new white paper that outlines what agencies should know about ratings…
The tech could help as a thought-starter, but won’t be replacing creators anytime soon.
Schweppes is a beverage that is considered a mixer with a spirit. In this whimsical naval spot, it aims to encourage consumers to drink it straight with its new strategic brand platform “I like it like that.” The beverage brand tasked TBWAParis with creating a campaign that would transform Schweppes into an “aperitif” consumed before…
O Itaú Personnalité, segmento do Itaú Unibanco que reformulou sua identidade visual recentemente, anunciou uma nova campanha estrelada pelo piloto britânico Lewis Hamilton, sete vezes campeão mundial de Fórmula 1. O comercial enfatiza a jornada de trabalho árdua do atleta, empreendedor e fundador da fundação beneficente Mission 44, que concede subsídios para organizações de apoio …
Leia Lewis Hamilton é a estrela da nova campanha de Itaú Personnalité na íntegra no B9.
Over its 10-year existence, Tinder has not only introduced the concept of “swiping” to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter–or as it’s known more widely, a “hookup.” But now, the popular dating app is optimistic its…
The DEI leader shares his thoughts on aiming for a “better, fresher approach to advancing minority economic development.”
The conservative media mogul made the remarks under oath last month in a $1.6 billion defamation lawsuit against Fox by Dominion Voting Systems.
“It Starts With a Swipe” push from dating app Tinder celebrates all kinds of love.
Para expandir o universo Pokémon e, enfim, começar a fazer jus a sua parceria com a franquia, a Netflix está se preparando para lançar uma nova série de animação em stop-motion chamada “Pokémon Concierge”. Produzida pela Dwarf Studio, a produção foi anunciada durante a transmissão Pokémon Presents desta semana pela The Pokémon Company. A série …
Leia “Pokémon Concierge”: Netflix anuncia nova série em stop-motion na íntegra no B9.
Mais um anúncio de empresa de tecnologia adotando a Inteligência Artificial (IA). Desta vez, o Snapchat lançou o My AI, um chatbot personalizado para que funciona com a tecnologia GPT da OpenAI dentro do aplicativo. A ferramenta, que será lançada nesta semana, estará disponível apenas para assinantes do Snapchat Plus por US$3,99 por mês, em …
Leia My AI: Snapchat apresenta chatbot com tecnologia GPT da OpenAI na íntegra no B9.
The leadership change comes as Vice Media’s investors seek a buyer for the company.
Audio company iHeartMedia debuted on Monday a new tool, developed in partnership with brand safety vendor Sounder, that scores the brand safety of every podcast in its catalog on an episodic level, according to chief data officer and president of revenue strategies Brian Kaminsky. The unnamed tool uses machine-learning technology to assess the brand safety…
R/GA Global Chief Creative Officer Tiffany Rolfe also adds a chair position to her remit.
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