Couples have flocked to the Park of Love in Lima, Peru since it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture called The Kiss, depicting a man and a woman embracing and kissing. For the park’s 30th anniversary, digital wallet Yape and…
Advertising insiders from the Ad Age Amp community choose their favorite ads from the 2023 Super Bowl.
Before a single NBA All-Star enters Vivint Arena in Salt Lake City this weekend, they’ll be throwing elbows with brands for space in the spotlight. “NBA All-Star 2023 is a global celebration of our league, teams and players, serving as a special opportunity for our partners to authentically engage with our fans around the world,”…
Also: GroupM’s updated carbon calculator, macroeconomic news in a nutshell, and more.
During an economic downturn, CMO priorities and funding decisions may have an impact on almost every department of an organization, including sales, service, operations and HR. With the odds of a recession becoming more likely, it’s imperative that marketing leaders and financial decision-makers are aligned on topics like long-term strategy, where marketing can add value…
Did you know that 70% of connected TV viewers in the U.S. prefer ad-supported models? If you had asked that in 2020, that number would’ve been close to zero. In this episode of The Speed of Culture podcast, Tony Marlow, chief marketing officer at LG Ad Solutions, joins Suzy founder and CEO Matt Britton to…
CMO Pete Jung on how Nascar is balancing legacy and opportunity in its big anniversary campaign.
A few weeks ago, Elon Musk posted a three-character message that contained only the numbers 420, with no explanation. Many people interpreted it as yet another sign of Musk’s loud-and-proud canna-fandom. But weed industry executives saw it as a harbinger of a policy shift, speculating that Twitter would soon break ranks with other social channels…
CMO promises a fresh take on Wendy’s iconic slogan, joining other restaurants in classic revivals.
Mr. Lemon’s assertion that Nikki Haley was not “in her prime” had been widely viewed as sexist.
Moms of CMOs offer advice, Goodby exec gets game-winning football at Super Bowl, Smoothie King chooses Barkley, and more.
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo said it was shuttering its SSP and laying off more than 50% of its ad-tech employees. TripleLift, which had been struggling with its branded content division and differentiating its connected TV offering, sources told Adweek,…
Bamford recently left R/GA, where she was global head of media and connections.
Teressa Iezzi and Sophie Forman crafted an emotional story—but it was never supposed to air on the Big Game.
The executive chairman of Zing Health shares his thoughts on the making of Project Brotherhood: a Black Men’s Clinic.
Jeni’s teams up with “Ted Lasso” and the NFL racks up social views on Super Bowl Sunday—plus, why it was a bad week for Gucci and Olaplex.
A Volvo apresenta nova campanha para destacar a segurança de seu novo SUV elétrico, o EX90. O tema é recorrente nas campanhas da marca, mas dessa vez a abordagem é mais inspiracional e menos didática. “For Life” apresenta uma série de situações em que a segurança permite que as pessoas vivam plenamente, desde uma skatista …
Leia Campanha da Volvo enfatiza segurança como meio de aproveitar a vida ao máximo na íntegra no B9.
Houve muita expectativa em torno da colaboração entre LEGO e o BTS, e finalmente, a empresa divulgou as primeiras imagens do conjunto em parceria com a boyband sul-coreana. O set LEGO Ideas BTS Dynamite, criado por fãs de LEGO e BTS, é composto por 749 peças e retrata a banda em seu popular videoclipe “Dynamite”. …
Leia LEGO e BTS lançam conjunto com minifiguras e cenários do clipe “Dynamite” na íntegra no B9.
Mark Zuckerberg, CEO da Meta, anunciou o lançamento da função Canais de Transmissão no Instagram. Bastante parecidos com os canais do Telegram, os criadores poderão enviar mensagens e atualizações para um público amplo que optar por seguir o canal. Os seguidores não podem publicar nos canais, mas podem reagir com emojis às postagens e votar …
Leia Instagram lança canais de transmissão para criadores de conteúdo na íntegra no B9.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
