Jan
25
Meta to Reinstate Trump’s Facebook and Instagram Accounts
Posted in: UncategorizedDonald Trump had been barred from the social media platforms after the Jan. 6, 2021, storming of the Capitol. Twitter reinstated him last year.
Jan
25
Why real brands love fake holidays—behind calendar creations like National French Fry Day
Posted in: UncategorizedHow brands are leaning into made-up holidays, including working with a North Dakota man who runs the National Day Calendar.
Jan
25
Instagram: How to Turn On Quiet Mode
Posted in: UncategorizedInstagram’s Quiet Mode lets users temporarily turn off notifications and notify their contacts that they’re unavailable. When Quiet Mode is activated, “In Quiet Mode” will be added to the user’s profile and other users will receive an auto-reply when they send the user a direct message. When a user first activates the Quiet Mode feature,…
Jan
25
Watch: Inside Workday's first Super Bowl commercial
Posted in: UncategorizedChief Marketing Officer Pete Schlampp gives an inside look at Workday’s Big Game ad.
Jan
25
Unilever and Mindshare test Disney's cookie alternative with Trade Desk
Posted in: UncategorizedUnilever tries Unified ID 2.0 alternative to cookies and pixels across Disney linear, connected TV and digital inventory.
Jan
25
Janelle Monáe Is the Voice of Morgan Stanley’s First Global Campaign in 4 Years
Posted in: UncategorizedJanelle Mon?e may have a knack for solving mysteries, as seen during her recent turn in Glass Onion, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape. The award-winning singer, songwriter and actor teamed up with Morgan Stanley for “Old School Grit. New World Ideas,” the brand’s…
Jan
25
Twitter gives brands tools to measure offensive content around ads
Posted in: UncategorizedNew partnerships with DoubleVerify and Integral Ad Science are a first step for Twitter to regain advertiser trust under Elon Musk.
Jan
25
Nike usa deepfake para rejuvenescer grandes atletas chineses em campanha para o Ano do Coelho
Posted in: Uncategorized
Em campanha para celebrar o Ano Novo Chinês, a Nike quer demonstrar a importância e o poder dos sonhos que temos na infância. Para isso, a marca convidou alguns dos atletas mais conhecidos da China e os fizeram voltar no tempo. A tenista LiNa, o jogador de basquete Yi Jianlian, a jogadora de futebol Wang …
Leia Nike usa deepfake para rejuvenescer grandes atletas chineses em campanha para o Ano do Coelho na íntegra no B9.
Jan
25
Ford Has No Desire to Be the ‘Apple of the Automotive Industry’
Posted in: UncategorizedWhen Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…
Jan
25
Disney outlines measurement strategy for streaming TV future
Posted in: UncategorizedMouse House announces measurement partnerships with EDO, Samba TV at annual Disney Tech & Data Showcase.
Jan
25
The Times Asks Judge to Unseal Documents in Fox News Defamation Case
Posted in: UncategorizedMost of the evidence in the case has remained under seal at the request of Fox’s lawyers.
Jan
25
Despite a Bullish Market, Data Clean Rooms Face ROI and Privacy Challenges
Posted in: UncategorizedThis year, 80% of advertisers who spend more than $1 billion annually on media are expected to use data clean rooms, according to the IAB’s 2023 State of Data report, which spans 200 surveys and 20 interviews among data decision-makers at brands, agencies, publishers and retailers. Beyond the hype, data clean room tech has its…
Jan
25
Watch the newest commercials from Planet Fitness, M&M’s, Panera and more
Posted in: UncategorizedPanera Bread wants you to know that it donates more than $80 million worth of unsold baked goods each year.
Jan
25
Los York Films signs Sharon Chetrit
Posted in: Uncategorized
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Cannes Film Festival Honored Director Joins Roster of Multi-Disciplined Creative Studio
Jan
25
DEPT Promotes Matt Lynch to EMEA CEO
Posted in: UncategorizedTechnology and marketing agency DEPT has named Matt Lynch as its chief executive of EMEA with a remit of accelerating growth across Europe. Lynch was previously the CEO of its hyper-personalization content agency, FEED/DEPT. In this new role, he will support global CEO Dimi Albers and work alongside the company’s leaders in other regions, including…
Jan
25
See the Super Bowl 2023 commercial teasers released so far
Posted in: UncategorizedMichelob Ultra and Pringles are among the brands that have started releasing Big Game ad teasers.
Jan
25
When McKinney Sought to Buy an Influencer Agency, Here’s How It Landed on August United
Posted in: UncategorizedCreative and media agency McKinney has acquired August United, an influencer marketing agency previously owned by Audacious Studios. The move gives McKinney, which is part of the Cheil Worldwide network of agencies, a presence in Phoenix Ariz., where August United is headquartered, as well as a firm foothold in the growing micro and mid-tier influencer…
Jan
25
Dispatch from CES: 4 factors shaping TV advertising in 2023
Posted in: UncategorizedAt CES it was apparent that four factors emerged that provide a look into what both buyers and sellers of TV ads can expect throughout the rest of the year.
Jan
25
Thanks to Regulatory Action, Scope 3 Emissions Are Getting More Attention. Here’s What Marketers Need to Know
Posted in: UncategorizedAs regulators work to determine how to measure climate impact and incentivize emissions reductions, marketers are faced with a complex task: making behind-the-scenes climate work digestible for a general audience. While most people likely won’t venture into the weeds on where and how brands and agencies are shrinking their carbon footprints, understanding how emissions are…
Jan
25
Last call for Web3 marketing award entries—final deadline is Jan. 31
Posted in: UncategorizedThe most innovative marketers who are pushing the boundaries of tech will receive an NFT trophy.
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