As early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn’t much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated. Against a backdrop of economic and geopolitical crises, rising inflation, supply…
Nudd comes to Ad Age from the Clio Awards, where he had served as editor-in-chief since 2018.
(TrendHunter.com) Danish design studio Norm Architects launches a look at the new luxury Y9 Yacht that has walls lined with wood. It is then contrasted with soft suede throughout the minimal furnishings. Overall, the…
Deutsch LA has always been hard for Karen Costello to part with. Costello was its eighth hire when it was founded in 1997, and the agency has since grown to staff 388 people. The creative chair, who has left and returned twice in her career, points to the people at Deutsch LA who unconditionally encouraged…
The vehicle will begin North American deliveries in the spring of 2026.
The agency’s founder also cited less demand for traditional advertising overall as reasons for the layoffs.
It’s a bird, it’s a plane, it’s…is that a naked person? Outdoor advertising can be easy for passersby to tune out, but Stella Artois has ensured it grabs attention with a giant mural on a building in London that features a nude man and woman drinking its Unfiltered lager. The artwork cleverly plays with the…
FreshDirect says, “Why settle for food delivered, when you can have food that delivers you?”
Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharyya
Art Direction: Ankit Bhattacharyya
Art Execution: Ankit Bhattacharyya
Copywriter: Ankit Bhattacharyya / Srinjani Roy
Brand Manager: Debpratim Das
Service Lead: Indira Mukherjee
Digital Manager: Dwaipayan Das / Sanchali Chakraborty
The layoffs represent the biggest reduction in the company’s history.
Yahoo is offering a global carbon-neutral private marketplace (PMP) thanks to its latest ad tech partnership with Scope3. With Scope3’s Green Media Products available within Yahoo’s supply-side platform (SSP), brands and agencies allocate spend towards GMP, Scope3 then measures the emissions associated with the campaign once it has run, and the publishers and ad sellers…
Reddit releases new study at CES that uses hive mind to forecast where brands should invest dollars.
The Trade Desk has centralized a number of its tools into a hub, making it as easy for marketers to activate against their own first-party data sets as it is to use the current currency of digital advertising, third-party cookies, which are set to disappear next year. Galileo, which The Trade Desk is announcing at…
Amid layoffs and rising interest rates, real estate brands have pulled back from marketing in recent months even as some embrace new tools such as the metaverse.
4 ways for companies to maintain their commitment during downsizing.
(TrendHunter.com) Fred Perry taps Pro-Ject for its new release, sharing a series of turntables inspired by the brand’s shirt colorways. There are three color options for the turntable: maroon/white/ice, white/ice/…
As interest in sober lifestyles increases, brands move to capitalize.
Quintessentially Californian institutions are popping up all over Manhattan as New Yorkers embrace sound baths, mocktails and legal marijuana.
Ad Age’s take on the hottest celebrity marketing moves of the past month.
As the media industry heads into yet another uncertain year, Adweek spoke with five publishing executives to see what they expect to come in 2023. After nearly three years of unpredictability, confident predictions are in short supply. There is general consensus that the first quarter will be difficult, but several expressed optimism about the back…
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