Jan
05
How Marketers Are Rebalancing Ad-Spend Budgets in 2023
Posted in: UncategorizedAs early as summer 2022, forecasters began muting their ad spend growth projections for 2023. Now, as we shake the dust off last year, the outlook isn’t much different: Budgets will grow in the next 12 months, albeit at a slower pace than anticipated. Against a backdrop of economic and geopolitical crises, rising inflation, supply…
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