German online fashion and shoe retailer Zalando is going through a period of change as it aims to “deepen” relationships with customers and partners across the 25 markets in which it currently operates. That latest element of change involved the consolidation of its media business into Dentsu’s iProspect as a means of “simplifying” the setup,…
The parent company of CoinDesk, one of the first news sites focused on the industry, faces questions about the operations and financial health of some of its subsidiaries.
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from Fetch, Banza, Duolingo, Hardee’s and more. Enjoy the assortment! Morsel #1: This brand made Fetch happen Regina George can shove it: Shopper rewards platform Fetch…
No, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris? During Saturday’s broadcast of the NFL Wild Card game between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked…
The entertainment genre of historical drama is flourishing — and riddled with inaccuracies. The untrue parts are leading to more public spats and lawsuits.
TikTok began alpha-testing a Talent Manager Portal for its TikTok Creator Marketplace platform for establishing collaborations between brands and creators. The video creation platform introduced TikTok Creator Marketplace in August 2021, saying this week that it enables agencies and brands to connect with more than 800,000 qualified creators worldwide. Talent Manager Portal allows talent managers…
As users type messages in the Discord mobile application, the app may automatically suggest stickers for them to send. Users have the option to turn off these sticker suggestions if they don’t want to see them. Our guide will show you how to turn off sticker suggestions in the Discord mobile app. Note: These screenshots…
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. To make the most of the four-day conference, Omnicom Media Group took its clients on tours of the show…
Não é de hoje que o McDonald’s gosta de brincar com variantes de seu nome e outras brincadeiras do tipo como um chamado para se ir a um de seus restaurantes. Uma recém-lançada campanha da marca no Reino Unido agora propõe um novo código secreto: levantar as sobrancelhas. É um jeito de remeter aos famosos …
Leia Levantar as sobrancelhas pode ser um convite para ir ao McDonald’s na íntegra no B9.
For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities can provide. Today, Acura is getting in on the…
The decision signals that the automotive category could be light in this year’s game.
Change is on the menu for the upcoming new season of FX’s summer smash The Bear. The series, starring Jeremy Allen White as a fine-dining chef running his family’s restaurant following a tragedy, was an immediate hit when all eight episodes of Season 1 landed on Hulu in June 2022. FX head John Landgraf previously…
Also: Twitter’s ad crash, Tesla’s triumph, macroeconomic news in a nutshell, and more.
A stylish woman sitting at an opulent bar wants–no, demands–“a hot pink cosmopolitan…and some drama,” while in a different glamorous corner of the world, a man in a tuxedo revels in “an after-after party, an espresso martini and a room full of strangers.” If these scenarios sound like they could be setups for big-screen movies,…
Hulu says, “Be obsessed.”
(TrendHunter.com) The Coast by Aero Build travel trailer is a glamping-focused option for adventurers seeking to take to the open road and set up comfortable amenities wherever they end up. The trailer comes in at 21-…
Discord allows users to view all of the devices where their account is currently logged in. This security feature may help users determine if their account has been accessed by a third party. Our guide will show you how to view your active devices from within the Discord mobile application. Note: These screenshots were captured…
Ad in Sunday’s New York Times to declare “Plants don’t get the flu.”
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