In June 2021, the All In Action Plan set out its first three areas of focus to help the U.K. advertising industry to achieve greater inclusivity. Those followed a census that gathered data from more than 16,000 advertising and marketing professionals from across the country. That data will be used to benchmark future progress, with…
Forget resolutions. Let’s act on realizations in 2023.
If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish transport operator V?sttrafik, which has also commissioned a spot…
As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights on the trade show floor to show off sleek new vehicles. Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those marketing efforts were soon hijacked. From London to Berlin to Paris,…
Radio Free Europe/Radio Liberty, a news network originally set up as a C.I.A. operation early in the Cold War, is experiencing a renaissance and making a case for its independence.
Apple has discussed developing VR content for the platform with about half a dozen media partners, including Walt Disney Co.
The Ad Council and partners are launching a national campaign to recognize hidden talent, those who are “skilled through alternative routes” (STARs).
Contos e narrativas de variadas nações indígenas brasileiras embalam ‘Nós’, a nova série em áudio Original Globoplay, disponível com exclusividade na plataforma. Idealizado para o público infanto-juvenil, a obra é inspirada no livro de Maurício Negro, ‘Nós – Uma Antologia de Literatura Indígena’. O projeto reúne histórias dos povos originários, que vão de mitos de …
Leia Nós: B9 e Globoplay lançam podcast com contos da cultura indígena brasileira para o público infanto-juvenil na íntegra no B9.
The internet is a wonderful tool for information, but any researcher can tell you that it isn’t always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New Zealand has launched its “Correct The Internet” spot to set the…
‘Handful’ spot showcases new brand voice ahead of Super Bowl.
In this week’s episode of To Dine For, host Kate Sullivan welcomes Jeanne Gang, one of the world’s most celebrated architects, with buildings and installations all over the world. Gang gained international attention for her Aqua Tower in Chicago, which became the tallest building in the world designed by a female architect. Called “the world’s…
Demet Ikiler was formerly Group EMEA CEO at GroupM.
Editor’s note: This is the first in a three-part series on what brands should do before entering Web3. The short history of brand marketing in Web3 is not an auspicious one. While some projects have produced immense success, most have been total flops. Take the case of Warner Bros. and Nifty’s, which partnered to launch…
Maya Rudolph to star in M&M’s ad; candies headed to “new pursuits.”
The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash.
Twitter allows users to turn on password reset protection to add an extra layer of security to their account. Our guide will show you how to turn on password reset protection from within the Twitter mobile application. Note: These screenshots were captured in the Twitter mobile app on iOS. Step 1: Tap your profile picture…
The appointment includes work previously handled by TBWAMedia Arts Lab.
As empresas de tecnologia começaram 2023 cortando custos de maneira agressiva. O Google, por exemplo, anunciou que vai cortar cerca de 12.000 empregos. Amazon, Microsoft e Meta já tomaram decisões semelhantes. Hoje foi a vez foi do Spotify revelar seu plano de cortes, também com temor de uma recessão global. Segundo memorando enviado hoje pelo …
Leia Spotify vai demitir 6% do funcionários, segundo comunicado enviado pelo CEO na íntegra no B9.
Não é porque se trata de uma campanha do governo que precisa ser sem sal… Perdão. Sem graça. O Ministério da Saúde de Singapura prova isso com uma iniciativa para promover hábitos saudáveis na alimentação, desestimulando o uso exagerado de sal. Em The Great A-salt, a heroína Guardiã da Saúde surge para salvar as pessoas …
Leia The Great A-salt: Ministério da Saúde de Singapura cria filme de ação contra o excesso de sódio na íntegra no B9.
(TrendHunter.com) The conceptual ‘LEGO Brick’ wireless charger platform has been designed by ?brahim Can Erdinçmer as a playful take on the traditional desktop technology charging station.
The charging…
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