Dec
22
The best brand promotions of 2022
Posted in: UncategorizedFrom self-aware gags to dark humor, several brands employed unconventional strategies to win consumer attention in 2022.
Dec
22
Video Games Are Dominating Hollywood and Changing Viewing Habits Forever
Posted in: UncategorizedSome of the best TV right now has been coming from delightfully and unabashedly nerdy sources. TV adaptations of The Wheel of Time, The Rings of Power, The Sandman and House of the Dragon are streaming beloved storylines from high fantasy and sci-fi literature to living rooms across the world. Leveraging IP with an established…
Dec
22
Why P&G's Native deodorant sponsored a viral dating series for its holiday campaign
Posted in: UncategorizedThe personal care brand sponsored episodes of viral internet series “The Button” to promote its seasonal scent collection.
Dec
22
Microsoft Gambles on ‘Nice Guy’ Strategy to Close Activision Megadeal
Posted in: UncategorizedFederal regulators have sued to block the $69 billion acquisition, but the company has settled on a path forward and is preparing to force the issue.
Dec
22
Top 5 food and beverage campaigns of 2022
Posted in: UncategorizedRevisiting some of the most noteworthy food and beverage ads of the year.
Dec
22
Musician-Backed Y2K Shoes – Melanie Martinez’s Shoe Collection with Koi Footwear Officially Launches
Posted in: Uncategorized
(TrendHunter.com) Pop icon Melanie Martinez has debuted a new collaboration with Koi Footwear. Martinez’s subversive style, centered on pastel hues and the flair of old children’s dolls, toys, and pop…
Dec
22
How influencer Emma Chamberlain built a thriving coffee brand
Posted in: UncategorizedBehind the rise of Chamberlain Coffee and what is next for the brand.
Dec
22
Instagram: How to Create Notes
Posted in: UncategorizedInstagram launched a Notes feature that allows users to share posts containing only text and emojis that will only be visible for 24 hours. Each Note can contain up to 60 characters. Rather than being public content, Notes will be shared with the audience the creator selects and will appear at the top of each…
Dec
21
Hannity and Other Fox Employees Said They Doubted Trump’s Fraud Claims
Posted in: UncategorizedOn Wednesday, lawyers for Dominion Voting Systems shared some of the strongest evidence yet that some Fox employees knew what they broadcast about the claims was false.
Dec
21
Twitter Updates $Cashtags Search Results With Pricing Graphs for Major Symbols
Posted in: UncategorizedTwitter detailed a slight tweak to its $cashtags functionality, which lets users tweet the symbol for major cryptocurrencies, exchange-traded funds or stocks to generate a clickable link that brings up search results. The social network said in a Twitter Business tweet that those search results will now include pricing graphs for major symbols. Users can…
Dec
21
As Consumers Crave Rebellion, Turn to the Carnivalesque
Posted in: UncategorizedAfter three years of pandemic-driven anxiety, societal division and occupational burnout, consumers are eager to buy brands and relish in experiences that offer inclusive escape, freedom and joyful rebellion. Indeed, consumers are embracing irreverent and playful brands like Liquid Death, which promises to “murder your thirst” with its canned water and recruited a porn star…
Dec
21
Why a $13 dress from Aldi is going viral
Posted in: UncategorizedThe dress is one of Aldi’s short-lived products.
Dec
21
Snapchat+ Adds Gifting, More Customization Options, Chat Wallpaper
Posted in: UncategorizedSnapchat released three updates Wednesday for its $3.99-per-month Snapchat+ subscription option, which debuted in late June and topped 1 million paying subscribers in August. As initially discussed in October, a new Gifting feature enables subscribers to pay $39.99 and send a friend or loved one a 12-month subscription to Snapchat+. Snap Inc. Snapchat introduced more…
Dec
21
How a payables software firm continued revenue growth after pandemic boom
Posted in: UncategorizedIntegrated campaign and user conference led to 12% YOY increase for Tipalti.
Dec
21
Twitter Tweaks Eligibility Requirements for Community Notes
Posted in: UncategorizedTwitter once again tweaked its Community Notes crowdsourced fact-checking initiative, which was hatched as Birdwatch in January 2021. The company said in a tweet, “In September, we began requiring that new contributors unlock the ability to write notes by first making valuable ratings. This increased average note quality so much that, today, we are retroactively…
Dec
21
Watch the newest commercials from Geico, United Airlines, GoodRx and more
Posted in: UncategorizedAviation pioneers Orville and Wilbur Wright are the unlikely stars of the latest from Geico.
Dec
21
McDonald's – The Snowman – (2022) :30 (Latvia)
Posted in: Uncategorized
Dec
21
TikTok Ad Awards 2022: premiação elege as melhores ações de marca no aplicativo
Posted in: Uncategorized
O TikTok tem investido no Brasil para mostrar ao mercado publicitário nacional as diferentes possibilidades criativas da rede social. Uma dessas iniciativas foi a recente criação do TikTok Ad Awards, que fez sua estreia no país para destacar os grandes cases que utilizaram a plataforma em campanhas. A proposta é reconhecer as boas práticas e …
Leia TikTok Ad Awards 2022: premiação elege as melhores ações de marca no aplicativo na íntegra no B9.
Dec
21
Liquid Death Superfan Survives Skydiving Crash and Gets…A Lousy T-Shirt
Posted in: UncategorizedUtah resident Austin Measles jumped from a plane, crash landed at 70 mph, broke 52 bones, nearly died…and all he got was this lousy t-shirt. That’s the top-line description, Liquid Death style, of an incredible survival story at the center of the brand’s new documentary film, “Hard to Kill.” The video, which clocks in at…
Dec
21
DTC brands invest in catalogs—how Apple’s data crackdown rekindled a direct mail staple
Posted in: UncategorizedWith Apple’s restrictions on consumer data collection limiting the effectiveness of Meta ads, dozens of DTC brands are embracing traditional marketing mediums such as direct mail.
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