Amazon Web Services, the tech giant’s cloud storage unit, is launching its own clean room technology next year, the company recently announced. In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still…
For TBWAWorldwide, disruption is not just methodology. “It’s a mindset within this company that things should change, can change, and that it will be better because of it,” said Troy Ruhanen, chief executive of Omnicom’s TBWAWorldwide, referring to the continued movement of the advertising group, which he calls a “collective.” With more than 100 offices…
Agencies prepare for all kinds of potential disruptions to a shoot. But a cataclysmic volcanic eruption isn’t one of them. Neither is a tsunami. Joan Creative had plans to help new client S&P Global launch its rebrand with several spots, one of which included an underwater dive through the marine life-heavy waters of Fiji. As…
In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. “It’s just about survival, right?” Franke Rodriguez, Anomaly’s New York CEO, posited. But Anomaly’s leaders aren’t worried about that. Last year, the creative agency declined 60% of new business opportunities. It’s…
No agency succeeds by playing it safe. Boring creative doesn’t move the needle for brands, and agencies that peddle in mediocrity dissolve quickly. That has never been a problem for Mischief @ No Fixed Address in its two-and-a-half years of existence. Mischief takes calculated creative risks for brands including Eos, Coors Light and Tinder and…
If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he’d describe a beginning rife with “beautiful accidents and unintended consequences.” Despite how that may sound, he means it in the best possible way. “When we started the company, [the partners and I] put plans in place….
While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward. For example, nearly 50 agencies that previously pledged to support DEI policies dropped those commitments in 2021, citing hesitation within leadership. More recently,…
This week’s edition of Marketing Morsels is stuffed with delightful–and holiday-themes–samplings from Ocean Spray, Pearl Milling Company, Jim Beam and many more. Enjoy the assortment! Morsel #1: BMO’s shoppable ornament supports women-owned businesses As an extension of its 2021 #WrapTheGood campaign, which featured shoppable wrapping paper, banker BMO and FCB Canada have developed a holiday…
(TrendHunter.com) These hot sauce gift ideas range from curated condiment kits to artisan snacks that are offered through a limited release.
With the holidays just around the corner, shopping for loved ones can be…
(TrendHunter.com) The Opinel No.08 Black Palm Wood folding knife is a limited-edition everyday carry (EDC) accessory perfect for avid collectors alike to choose as the next addition to their collection. The knife…
Over 40 years at the magazine he drew hundreds of cartoons and covers and served as art and cartoon editor, recruiting new talent and deciding who got published.
Carmakers say electromagnetic interference causes static and noise on AM transmissions, annoying customers. Broadcasters say they could lose a connection to their core listeners, who rely on the radio for emergencies.
Elon Musk has tweeted about political topics regularly since taking over Twitter, often belittling some liberal causes. But what he stands for remains largely unclear.
How do you go from being the supporting act to the star of the show? That’s one marketing challenge of French liqueur Cointreau, which despite being part of several classic cocktails, is sometimes overlooked by the everyday drinker. Cointreau’s global campaign, created by agency TBWAParis, elevates the humble ingredient to center stage. It coincides with…
The business-to-business world is often filled with jargon and technical detail that consumers never see. While b-to-b brands are getting more creative with their marketing, the sector is still plagued by boring work. As agencies struggle to differentiate themselves in a crowded marketplace, some like Umault and Zulu Alpha Kilo with its “Left Handed Chutney”…
The tidal wave of changes in the Elon Musk era at Twitter is heading toward the platform’s third-party developer community, as the Twitter Toolbox initiative that debuted in February will be shuttered Dec. 15. Ivan Mehta of TechCrunch reported that developers involved in the project received emails earlier this week that read, “Thank you for…
The video game industry is dominated by men, which means that games tend to have fewer female characters and the ones that do exist are often highly sexualized. International nonprofit Girls Who Code is looking to close that gap by launching Girls Who Code Girls, a mobile and desktop experience that allows users to program…
Across many industries, including marketing and advertising, the gender pay gap remains a looming issue–especially for Latina women. In response, Justice for Migrant Women, a nonprofit dedicated to advancing migrant women’s rights through advocacy, marks every Dec. 8 as Latina Equal Pay Day. As a way to advocate and spread awareness, Justice for Migrant Women…
After a series of significant changes to IPG agency R/GA as it restructures and moves away from its city model in the U.S. and instead implements a country model with five disciplines powering the business, the agency is making another noteworthy change by promoting Shannon Washington to chief creative officer, making her the first Black…
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