Hasta La Creative!

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another’s taste and perspectives. Sethi backs up this idyllic vision with a unique approach…

A flight attendant may point out emergency exits, pour you coffee and gently prod you back to your seat when the fasten seatbelt light is on, but their job is to get you to your final destination. Eric Edge began his career as a flight attendant for United Airlines in 1998. A switch to internal…

According to recent estimates, the Cloud now has a larger carbon footprint than the airline industry. What can marketers do to reduce online advertising’s damaging outputs? Brian O’Kelley, co-founder and CEO of Scope3, joined Adweek’s NexTech Summit to share his insight on simple ways marketers can work to reduce the industry’s carbon footprint. Adweek Shrinking…

Privacy-focused search engine Neeva, founded by former Google ad boss Sridhar Ramaswamy, is expanding to Canada. The company said it has grown to one million monthly users globally, up from 600,000 in October, thanks to its expansion in the U.K., France, and Germany. Available on Android and iOS mobile apps, as well as on desktop…

Social curation platform Flipboard is introducing ways to add conversation to the content in its Magazines, highlighted by the new Notes feature rolling out on desktop Tuesday, with Android and iOS to follow in January. “We are adding the ability for people to actually start talking to each other on Flipboard and add original content…

It’s time for businesses and advertisers that populate their channels to set the standard.

Virality on TIkTok didn’t always translate to real grocery orders for Instacart.

In advertising, there are a few fixtures of the holiday season as regular as decorating Christmas trees and popping champagne on New Year’s Eve. Coca-Cola’s Christmas truck goes on tour, British retailer John Lewis tugs at the heartstrings–and in the Netherlands, the Dutch State Lottery brings out the cuddly animals. For the past several years,…

The International Swimming Federation (F?d?ration Internationale De Natation, or FINA), the body for water sports whose mission is to help everyone in the world learn to swim, has changed its name to World Aquatics. Husain Al-Musallam joined as president in the summer of 2021 with the agenda to drive change across all aspects of FINA…

In February 2021, a new restaurant appeared in Steubenville, Ohio. Its name: Wings on Wheels. The menu featured what you might expect: chicken wings, soft drinks, sides of ranch and blue cheese dressing. Everything was rather typical about the place, except for one thing: There were no booths or servers–let alone a building. Wings on…