She made news by entering a pro basketball inner sanctum to do her job. Years later, her mother’s physical decline led her to write about aging for The Times and in a book.
Fandoms are often an overlooked force in internet history. These micro-communities can help create a feeling of belonging and community, presenting brands the perfect opportunity to forge deep and meaningful connections. David Bates, CEO and creative director of creative agency Bokeh, and Pedro Zuim, global marketing director of Future Farm, joined Adweek’s Lucinda Southern during…
Pela primeira vez na história da plataforma, a Netflix fará uma transmissão ao vivo. Será um especial de comédia do Chris Rock, que tem previsão de exibição global no início de 2023. O anúncio contraria o que o próprio CEO do serviço de streaming, Reed Hastings, chegou a dizer num passado não muito de distante: …
Leia Com especial do Chris Rock, Netflix fará sua primeira transmissão ao vivo em 2023 na íntegra no B9.
Continuing to champion diversity, equity and inclusion in creative industries, non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference. This year’s programming will kick off with a word from a very special guest: Grammy Award-winning musician Nas. Adcolor’s 2022 Conference will take place from Nov. 17-19 in Los…
Historically and currently, LGBTQ+ communities have been a target of hatred and violence. While there has been significant progress in societal acceptance in some areas, others are still lagging behind, making it dangerous for queer and trans people to live authentically. In Brazil, violence is particularly at the forefront of the minds of members of…
Elon Musk, in his first address to Twitter Inc. employees since purchasing the company for $44 billion, said that bankruptcy was a possibility.
Following a decade in professional kitchens, including Michelin-starred restaurants, Poppy O’Toole is trying on a new apron: social influencer. O’Toole has amassed more than 2 million TikTok followers since joining the platform in 2020, where her fans eat up the self-proclaimed Potato Queen’s recipes. O’Toole joined James Stafford, head of partnerships and community at TikTok,…
Nike Inc. co-founder Phil Knight said he expects that the company’s relationship with NBA star Kyrie Irving is likely over for good.
Fashion is more than clothing–it’s a way for people to explore and express their identity and values. Subcultures and the communities within them are created and supported by the choices people make about what they decide to wear and where and how they buy their clothes. Neil Barrie, CEO of TwentyFirstCenturyBrand, and Jumoke Adekunle, global…
On this episode of Everything Is Better With Creators, we discuss the mantra “Evolve or Die.” How do brands stay up to date amid the ever-changing social media landscape? And how are they using creators to succeed? Host Jamie Gutfreund interviews Adweek’s chief content officer, Ann Marinovich, to help understand creators’ impact on the marketing…
For a second consecutive day, the recriminations about Republicans’ unexpectedly weak Election Day performance played a prominent role on the pages and over the airwaves of Rupert Murdoch’s media properties.
GroupM is forming a new decarbonization coalition composed of 20 large clients–global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July. It also follows last week’s announcement from dentsu international that it’s entering “phase 3” of…
One of advertising’s most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the…
Volkswagen named Google exec Nelly Kennedy as its global new chief marketing officer.
By default, Twitter doesn’t allow users to send direct messages to other users if those users don’t follow them on the social networking platform. However, users have the option to turn on a setting that will allow all users to send them direct messages, even if they don’t follow them. Our guide will show you…
As campanhas de John Lewis, famosa rede de lojas de departamentos, costumam ser uma espécie de Inauguração da temporada natalina no Reino Unido. Aliás, é sempre bom lembrar que, para o mercado publicitário, o Natal é um Super Bowl britânico. Ao longo dos anos, os comerciais da marca ganharam notoriedade pelo investimento em super produções. …
Leia Em novo comercial de Natal, John Lewis abre mão da fantasia para emocionar com uma história que pode ser bem real na íntegra no B9.
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