Nov
15
Odell Beckham Jr. sues Nike, alleging it owes him more than $20 million
Posted in: UncategorizedBeckham Jr. said the goal of his lawsuit is to “hold powerful companies like Nike accountable.”
Nov
15
Grammy Awards 2023: Nominations Arrive Today
Posted in: UncategorizedArtists, albums and songs competing for trophies at the 65th annual ceremony will be announced on Tuesday. The show will take place on Feb. 5 at Crypto.com Arena in Los Angeles.
Nov
15
Ambitious German Retailer’s Holiday Campaign Aims to Fix Societal Divisions
Posted in: UncategorizedAn ambitious and powerful holiday campaign calls on society to come together and mend the many divisions that have become apparent in recent years. Developed for German food discounter Penny Markt GmbH (Penny) which annually produces an emotional holiday film alongside creative agency partner Serviceplan, “The Rift” addresses and encourages the need for more empathy…
Nov
15
How brands are reacting to Elon Musk’s Twitter takeover
Posted in: UncategorizedAd Age Amp leaders weigh in on the chaos caused by Elon Musk’s Twitter takeover, how it’s thrown brand safety out the window—and what advertisers should do next.
Nov
15
Mastodon: How to Share a Post Outside of the App
Posted in: UncategorizedMastodon allows users to share content outside of the social networking application. For instance, users can share a post through an email or text message. Our guide will show you how to share a Mastodon post outside of the Mastodon app. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap…
Nov
15
Ben & Jerry’s renounces ice cream sold under its brand in Israel
Posted in: UncategorizedBen & Jerry’s independent board criticized Unilever’s decision to allow sales under the brand in West Bank settlements.
Nov
15
Grow your own meat / Graines de pompeurs?
Posted in: Uncategorized |
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| THE ORIGINAL? Alpha Foods “Grow your own meat” – 2021 Watch the Tutorial Video Source : The Drum Agency : Mischief NYC (USA) |
LESS ORIGINAL Peas of Heaven “Grow Your Own” – 2022 Watch the Case Study Video Source : LLB Online, Resume Agency : Forsman & Bodenfors (Sweden) |
Nov
15
Twitter Fixed a Bug That Exposed Advertisers’ Sensitive Credit Details Internally
Posted in: UncategorizedA bug in Twitter’s system, which was rectified on Saturday, exposed sensitive information to the company’s advertising team. Names, addresses and credit card information of several advertisers was left exposed, Adweek has learned. The bug was identified on Thursday by privacy researcher Zach Edwards. He found that the company ingested sensitive credit card information without…
Nov
15
6 holiday ‘gift ideas’ for that media buyer who has everything
Posted in: UncategorizedA tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast advertising that delivers the goods in six different ways.
Nov
15
NBCUniversal’s Linda Yaccarino on why identity is the TV industry’s new currency
Posted in: UncategorizedThe NBCUniversal ad sales and partnerships chairman discussed why the ecosystem is paralyzed to change at Ad Age’s Next: Streaming conference.
Nov
15
Why Nielsen rival iSpot is investing millions in TVision alternative panel
Posted in: UncategorizedTV measurement panel provider TVision has closed an investment round led by iSpot.tv.
Nov
15
Reddit Adds Stephen Riad, Roelof van Zwol to Its Executive Team
Posted in: UncategorizedReddit added two members to its executive team in newly established roles: Stephen Riad as vice president of global mid-market and small and midsized business sales, and Roelof van Zwol as vp of ads engineering. Riad held several senior roles across business growth, operations, sales and strategy at Google over the past 11 years, most…
Nov
15
How Netflix and Disney+ can fix ad-supported streaming
Posted in: UncategorizedStreaming-service ads are boring, repetitive and unpersuasive, say Harris Poll respondents.
Nov
15
Opera Adds TikTok Integration to Desktop Browser
Posted in: UncategorizedTikTok is going to the Opera. The privacy-focused web browser integrated with the video creation platform, adding a built-in TikTok feature to the sidebar on its desktop browser The Opera browser is available on Linux, Mac and Windows and already contained several integrations with messaging and social media applications in its sidebar, and the company…
Nov
15
Diversity and inclusion—5 ways agencies can develop empathy and avoid blind spots
Posted in: UncategorizedWhy strategy skills have never been more important.
Nov
15
More Top Executives Flew the Coop at Twitter Last Week
Posted in: UncategorizedTop executives continued to flee Twitter last week, including one who had been front and center since Elon Musk took over the company Oct. 27, and another who left, pulled a 180 and returned to the company. Speaking of pulling a 180, after several tweets seeking to reassure people about the social network’s moderation efforts…
Nov
15
Tumblr Pokes Fun at Twitter’s Verification Consternation
Posted in: UncategorizedTumblr is having some fun at Twitter’s expense. Rather than paying $7.99 per month for subscription service Twitter Blue and its on-again, off-again verified checkmark, which only verifies that the account holder is paying $7.99 per month, Tumblr is offering a double blue checkmark for a one-time price of $7.99. Tumblr Tumblr said on the…
Nov
15
Infographic: Not Texting? You’re Missing Out on Sales
Posted in: UncategorizedKnowing what to say in a text message can be confusing enough when you’re not trying to make a sale. But you can’t afford to go without a strategy when promotional texts have an average clickthrough rate of 36% versus 4.5% for email, according to Klaviyo. The unified customer platform unlocked many more SMS marketing…
Nov
15
Talent Issues Force Agencies to Stay Selective, Leaving Brands With Fewer Options
Posted in: UncategorizedWhen Angela Laubmeier, vp of corporate brand strategy at Lincoln Financial Group, led a creative review late last year, she found that 29 of the 48 agencies on her initial list declined to participate in the request for proposal process. That number was staggering–but not unexpected. Most marketers knew an influx of RFPs had oversaturated…
Nov
15
Publishers Expand Parenting Content to Entice Child-Rearing Millennials
Posted in: UncategorizedWhen the first wave of digitally native publishers launched in the early aughts, they initially aimed to attract an audience of millennials by creating content–cat videos, adulting fails, life hacks–that resonated with young adults of the era. Now, more than a decade later, much of that millennial audience has found itself in an entirely new…
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