ESPN and the Evolution of Sports Marketing

Sports leagues and individual teams have long tried to create year-round fandom, even as the football, basketball, baseball or hockey season comes to an end. The Worldwide Leader in Sports, ESPN, has also long sought ways to keep fans plugged in, non-stop. And it’s Emeka Ofodile’s job to see that they do, whether that’s on…

Meta Reports 400+ Malicious Apps to Apple, Google

Meta said Friday that it identified more than 400 malicious Android and iOS applications aimed at stealing users’ login information for Facebook, and it reported those findings to Apple and Google so that those apps can be removed from their respective app stores. People whose accounts were compromised by those apps were also alerted by…

Al Primo, Creator of Local TV’s Eyewitness News, Dies at 87

At stations in Philadelphia and then New York, he relaxed the tone of news delivery, using two anchors, a diverse team of reporters and dollops of banter.

Twitter, Brands Begin Warming Up for FIFA World Cup Qatar 2022

Anticipation is building for FIFA World Cup Qatar 2022, which will kick off Nov. 20 and see a champion crowned Dec. 18, and Twitter is sharing the excitement of football fans worldwide. The upcoming tournament marks the first time the World Cup will be held during the winter, due to the intense heat experienced by…

David Beckwith, Who Scooped the Supreme Court on Roe, Dies at 79

His article on the landmark abortion-rights ruling gained renewed attention this year after a draft of the opinion overturning that decision was leaked.

Biden Signs New Data Transfer Framework to Save U.S.-EU Data Flow

President Joe Biden today signed an executive order that will limit the ability of U.S intelligence agencies to access people’s personal data. It’s part of the data sharing commitment Biden and European Commission President Ursula von der Leyden agreed to in March. The EU nullified transatlantic data flow in 2020. As a result, thousands of…

Watch the newest commercials from NFL+, Kohl’s, Cuisinart and more

Cuisinart says, “With Cuisinart in the kitchen, lasting memories are made.”

Pluribus News, a New Media Start-Up, Will Cover Statehouses

Numerous news start-ups have raced to fill a void of statehouse coverage. Pluribus News is planning to report on the policy trends making their way from one legislature to the next.

Build Digital Resilience to Stay Competitive in a Cookieless World

Performance marketing inherently promises results–and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around privacy has forced brands need to find alternatives to cookies and third-party data sources to build digital resilience and stay competitive in a privacy-first marketing ecosystem. About 64% of customers expect a tailored brand experience…

Twitter: How to Stop Users From Finding You By Your Email Address or Phone Number

Twitter allows users to discover other users’ profiles using their email address or phone number. However, users can turn off these permissions to prevent people from finding their Twitter profile through those methods. Our guide will show you how to prevent users from finding your Twitter profile using your email address or phone number. Note:…

Ad employment fell sharply in September following summer boom

Ad employment tumbled in September. Overall U.S. employment grew at a slower pace last month, but the unemployment rate fell.

TikTok: How to Turn On Activity Status

TikTok allows users to turn on an “activity status” feature that will allow them and their followers that they follow back to see each other’s activity status on the platform. People can only see another user’s activity status if they have the featured turned on for their own account. Our guide will show you how…

MLB Postseason Live Look-Ins Will Be Available Exclusively on Twitter

The first pitch of Major League Baseball’s 2022 postseason is scheduled to be thrown at 12:07 p.m. ET Friday at Progressive Field and Cleveland and, for the first time ever, live look-ins from all four rounds of the playoffs will exclusively be available on Twitter. The social network said fans should keep an eye on…

Sustainable Marketing Starts With Building Trust and Loyalty

Editor’s note: Today’s column is the fifth installment in Jonathan Hanson’s sustainability series. Brand equity is a term that sounds like it’s rooted in the world of finance. In some ways, it is, because it’s all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or…

Two Weeks Into Its Metaverse Debut, Walmart Sets Up Shop in Roblox’s Livetopia

You’re a brand that has spent hundreds of thousands of dollars and hours of labor building an activation in the metaverse. But how do you make sure people show up in a space that exists outside of the traditional realms of marketing? For starters, you speak their language. Walmart is doing just that by using…

Marketing winners and losers of the week

A Chicago pizza brand celebrates Aaron Judge and milk crashes the NYC Marathon—plus, why it was a bad week for Starbucks, Chick-fil-A and Zelle.

‘An Investment in Attendance:’ Why Pop Up Magazine Is Prioritizing Accessibility

The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives. The publisher, which hosts a series of on-stage performances involving personal essays, humor and reporting, worked with the disability…

Agency news you need to know this week

BLK’s “No Voting No Vucking” campaign, an agency focused on space marketing, and FCB London’s new CEO.

Adobe’s AI analytics play, VideoAmp by the second, and more on Harry Styles’ mega fame: Datacenter Weekly

Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers 2022—and more.

Delta Air Lines takes to the fashion runway with first-ever clothing collection

The airline’s new fashion line was launched in collaboration with actress Issa Rae.