Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace. Corey Wong, vp of revenue operations for Leaf Group, joined Adweek’s senior media reporter Mark Stenberg during Publishing Week for…
Realtor.com’s House Whisperer helps a couple of aspiring homeowners find their perfect house.
The Discord desktop application allows users to choose from two message display options that will determine how large messages appear in conversations. The “Cozy” display option is selected by default, but users can switch to “Compact” mode if they want to display more messages on the screen at any one time. Our guide will show…
Suzanne Scott remade Fox News Media into a lucrative consumer brand. But a $1.6 billion defamation suit against the company is testing her strategy and leadership.
Idea Pins are about to become a lot more musical. Pinterest entered into partnerships with BMG, Merlin, Warner Chappell Music and Warner Music Group, expanding the platform’s existing library of royalty-free music by adding licensed popular tracks from artists including Anitta, Ed Sheeran and Silk Sonic. The new catalog is available via Android and iOS,…
Beer brand Heineken wants to be relevant to music fans of varying tastes through its latest campaign in Asia, which sees it team with electropop duo The Chainsmokers. The campaign, titled “Refresh Your Music, Refresh Your Nights,” has been developed across Leo Burnett’s teams in Singapore, Vietnam and Malaysia, as well as Le Pub with…
Wrangler Global Brand President Tom Waldron joins the Marketer’s Brief podcast to discuss how the brand is connecting with younger shoppers and also staying relevant for older loyalists.
Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile identifiers brands use to target their ads and measure the impact of their marketing spend. Now, many mobile marketers who have traditionally relied on mobile media to encourage installs of apps and spending on those…
Uber’s new ad format is the first release under its unified ads division.
“At the base of the Mississippi Delta is a city that shouldn’t exist.” By much of the world, New Orleans may be largely characterized by its ceaseless nightlife, flavorful cuisine, and soulful music. But those truly familiar with the city are more likely to define it by its rich history, complex culture and, above all,…
Sixty-three percent of U.S. adults say cost is the deciding factor when selecting streaming platforms.
Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most “environmentally responsible way to do your laundry.” The problem? Those nifty little sheets are…
New CMO focused marketing on company diversification and growth.
Middle-market companies need more business sophistication than CPG giants with leading-edge teams.
 |
 |
| THE ORIGINAL? Univali Foundation – 2016 “Your clothes weren’t made to be kept waiting. Donate” Source : Adeevee Agency : Sambba (Brazil) |
LESS ORIGINAL NewMaq Washing Machine – 2022 “With delicate cycle for a quiet wash” Click on the image to enlarge Source : Adsoftheworld Agency : Newmaq In-House (Brazil) |
Nearly every marketer has a membership program and many are now offering subscription programs as well, but these initiatives can carry challenges.
Language related to inflation is becoming more frequent in reviews on business directory and crowdsourced review forum Yelp, with food businesses and restaurants taking a particularly hard hit, according to the Yelp Economic Average report for the third quarter of 2022, released Wednesday. Yelp wrote in the introduction to its report, “Local businesses and communities…
Direct political engagement with voters is waning as candidates surround themselves with supporters. “They run these campaigns in bubbles,” a former congressman said.
PETA (People for the Ethical Treatment of Animals) has long been known for using shock advertising to raise awareness of animal rights. Its new campaign, however, takes a different approach–dark humor–to fight for the plight of the octopus. Octopuses are sometimes called the “Einsteins of the Sea” because they are considered the most intelligent of…
Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt. Craig Fryer, global media director for Reckitt, will chair a new working group aimed at establishing an industrywide standard for measuring and managing greenhouse emissions from media. Both announcements were made…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
