Road to Brandweek: Taking the Harlem Globetrotters Beyond the Basketball Court

When a brand has been around for nearly a century, what else is there to do? For Keith Dawkins and the Harlem Globetrotters, the answer is more. The basketball exhibition team has relied on its famous live shows since its birth in 1926, but is now looking for new ways to reach consumers. The Globetrotters…

Nissan deploys its first NFT and first college star endorser in big football campaign

The automaker brings back the ‘Heisman House’ for 12th season—but modernizes it with NIL deal with Alabama star  Bryce Young and new virtual experiences.

e-Dirt Bike Glass Box Stunt Demonstrates Automaker’s Eco Plan

European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025. It has been working alongside the Swedish manufacturer of electric motorcycles, Cake, on the long-term project–which has been given a demonstration using a glass cube filled with CO2 and “the cleanest dirt bike ever.” While the businesses are already developing…

Top 100 Luxury Trends of September – From Co-Branded Luxury Sneakers to Monogrammed Ping-Pong Sets (TOPLIST)

(TrendHunter.com) This list of luxury trends for September 2022 highlights the idea of turning modern, everyday products into luxurious experiences, whether physical or virtual. Currently, there is a focus on…

The top 5 celebrity brand collabs you need to know about right now

Ad Age’s take on the hottest celebrity marketing moves of the past month.

‘The Lord of the Rings: The Rings of Power’ Is Shiny but Not Yet Precious

Amazon’s pricey, gorgeous fantasy spectacle delivers what fans expect, but it could thrive by giving them what they don’t.

Why an Ad Agency’s Creative Department Spent 2,500 Billable Hours Learning Ballet

As dusk fell and fairy lights twinkled on a summer evening in Copenhagen, a crowd gathered at one of Europe’s most iconic venues: the Pantomime Theatre in Tivoli Gardens. Some spectators had spontaneously stopped at the open-air theater before the park closed, curious to see which celebrated international dancers would be performing this time. But…

Top 100 Marketing Trends in September – From Ice Cream Fanny Packs to Gamified Wine Labels (TOPLIST)

(TrendHunter.com) The September 2022 marketing round-up is a mix of traditional and highly innovative initiatives—from the modern packaging aesthetic that always promises to draw attention to itself on the shelf to…

Top 100 Health Trends in September – From Mental Health-Supporting Gummies to Healing VR Experiences (TOPLIST)

(TrendHunter.com) When it comes to health trends going into September, there is significant attention being cast on making essential nutrients available and accessible to every consumer. When looking at health trends…

These Ads Use Humor to Break Long-Held Stigma Surrounding HIV

More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10…

Top 100 Design Trends in September – From Recycled Paper Pulp Lamps to Shrimp Cell-Fused Cements (TOPLIST)

(TrendHunter.com) The September 2022 design trends are all about material innovation and experimentation as many are looking to create more sustainable synergies with the man-made and natural environment….

Top 100 Cosmetics Trends in September – From Targeted Skincare Boosters to Icy Plumping Lip Balms (TOPLIST)

(TrendHunter.com) The September 2022 cosmetics round-up features various sustainable formulations with ethically sourced ingredients.

A new Berlin-based skincare brand by the name of Herbar is making a splash in…

Top 100 Drinking Trends in September – From Retro Beverage Salons to Pumpkin Spice Energy Drinks (TOPLIST)

(TrendHunter.com) The September 2022 drinking round-up features various beverages for the morning, nighttime, and daytime, as well as some innovative activations that are designed to excite consumers.

On the…

California Advances Stronger Children’s Online Safety Bill

California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer “an online service, product or feature likely to be accessed by children,” to…

Snap Restructures Leadership While Announcing 20% Staff Cut

While announcing that it intends cut up to 20% of its global workforce, Snap has also restructured its international leadership beginning with the hiring of Ronan Harris, who has been Google’s U.K. and Ireland chief for the last 5 years. In a note Tuesday, chief executive Evan Spiegel outlined the intention to cut staffing as…

Snap Restructures Leadership While Announcing 20% Staff Cut

While announcing that it intends cut up to 20% of its global workforce, Snap has also restructured its international leadership beginning with the hiring of Ronan Harris, who has been Google’s U.K. and Ireland chief for the last 5 years. In a note Tuesday, chief executive Evan Spiegel outlined the intention to cut staffing as…

Top 100 Tech Trends in September – From Gaming-Inspired Smartphone Cases to Phygital NFT Rings (TOPLIST)

(TrendHunter.com) This list of technology trends in September 2022 reflects the demand for products that make life easier. As consumers return to everyday life post-pandemic, there is significant attention being cast…

Jack Astor’s Transforms Its Patios Into Covert Remote Work Spaces

In Canada, patio season is a big deal. And Jack Astor’s has found a clever solution to enable remote workers to “Patio like a boss” while the weather is still nice. The Canadian restaurant chain and its creative agency partner, The Garden, launched the “Work From Patio” social campaign to encourage customers to ditch their…

Republicans Downplay Trump and Abortion on Their Sites Before Midterms

At least 10 Republican candidates in competitive races have updated their websites to minimize their ties to the former president or to adjust their stances on abortion.

Netflix ad tier will include limited targeting, no third-party measurement

Netflix is asking for a $60 CPM and guaranteeing 500,000 subscribers for its ad tier at launch.