Laura Molen wasn’t a part of the meetings where Peacock officially got its name. However, the NBCUniversal president of advertising and partnerships knows the moniker “rose to the top” during focus groups, as the company searched for the title of its fledgling streamer.. “It seemed obvious to everyone that that was the perfect name,” Molen…
Global head of YouTube Originals Nadine Zylstra is joining Pinterest in the newly created role of head of programming and originals. Zylstra will join the company’s global content and creators team, reporting to chief content officer Malik Ducard and tasked with building strategy and driving execution for the platform’s originals content efforts, including driving innovation…
GLAAD released its second annual Social Media Safety Index Wednesday, and none of the five platforms it analyzed–Facebook, Instagram, TikTok, Twitter or YouTube–received a passing grade. GLAAD president and CEO Sarah Kate Ellis wrote in the introduction to the report, “The evolution of social media has significantly shifted the way that people relate to LGBTQ…
Laura Jones can check off a number of items from her marketing shopping list in just one year at Instacart. Now, she can add another item: she’s being promoted from head of marketing to CMO of the app-based grocery courier. A former global marketing strategist at Uber, Google, Visa and elsewhere, Jones has been credited…
To promote the positive representation of Black British creatives, a poster campaign is featuring a series of portraits of cultural contributors and activists to build their profiles. The campaign from Underexposed Arts, an organization that celebrates and promotes positive representation of Black British and Dual Heritage African/Caribbean people, sees the first series of portraits released…
Karin Timpone joins the Marketer’s Brief podcast to discuss the game plan to meet the next generation of baseball fans, including big events like this month’s All-Star Game.
Longchamp’s “It is not a bag. It is Le Pliage” summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand’s most successful campaign to date. Now they’re hoping to build on that success with two new spots using the same tagline. “Replay” employs the same…
There was a time when growth was all about how many people you could coax through your brand’s front door. Today, the smart money focuses on retention–or what you’re doing to keep customers engaged once they’re in the building, so to speak, and to keep them coming back. Loyalty programs are proven retention workhorses, but…
On their bro-friendly podcast, James Harris and Lawrence Schlossman start with men’s wear before talking … and talking … about whatever else comes up.
Deb Hyun, Lululemon’s senior VP of global brand management, talks about taking creative risks in recent campaigns.
In an effort to demystify and destigmatize menopause to marketing and communications businesses, Bloom–the British organization to support and encourage women working in communications–will set out its “Menofesto.” Bloom, which operates with the mission to ensure that every woman is given equal opportunities in the communications industry, has published research to better understand the impact…
Could a robot do your job? If you asked any creative this question, the answer would most likely be a firm “no.” But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice. The “Ad Intelligence” project has reimagined ads for 10 iconic…
TV’s highest-rated show (that isn’t football) was left out of the drama field, while Anthony Anderson and Sterling K. Brown were cold-shouldered in their shows’ final seasons.
Here are some of the company’s main legal arguments.
Three years after promising to work “long into the future” with the man behind its candy-colored computers, Apple and Mr. Ive are through.
The merger agreement includes a specific performance provision that allows Twitter to force Musk to consummate the deal.
Rebecca Hahn is leaving Bird for the bird application, joining Twitter as global vice president of communications. Hahn boasts more than two decades of integrated communications and marketing experience, most recently serving as chief communications officer at e-mobility company Bird, where, as one of its early employees, she built its brand and marketing, community and…
The question of whether Elon Musk must buy Twitter, as he agreed to do in April, is headed to a court in Delaware.
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