Apple’s lack of new anti-tracking rules leaves advertisers ‘shocked’
Posted in: UncategorizedMarketers are surprised that the iPhone maker avoided the strictest limits on data-sharing, but they could still come.
Marketers are surprised that the iPhone maker avoided the strictest limits on data-sharing, but they could still come.
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the…
Fanatics Collectibles has established a wide reach in the sports trading card market over the past year and continues to grow, mainly through sports licensing deals. The trading cards and collectibles division of Fanatics is entering the college sports trading card market through its subsidiary Topps with a new basketball and football product line coming…
Also: Yahoo and Salesforce team up on a post-cookie strategy, macroeconomic news in a nutshell and more.
As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced…
To mark the release of Jurassic World: Dominion in theaters June 9, Messenger released a Group Effect that adds Blue the velociraptor to users’ video calls. When this effect is activated, velociraptors will randomly appear on each participant’s screen. Our guide will show you how to use the Jurassic World: Dominion group effect in the…
Comcast Advertising has an answer to the question buyers have been grappling with since the advent of ad-supported streaming: how much money should be spent on streaming? In a newly released report based on proprietary data–the first edition of its inaugural Comcast Advertising Report, called Actionable Insights for the Modern TV Advertiser–Comcast looked at the…
Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to “Un-apologize” and embrace what they want and don’t want in life and in a contraceptive. The spot, which…
Editor’s note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Beyond unprecedented legal…
On this week’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with Marvet Britto, president and chief executive officer of The Britto Agency. Britto opened The Britto Agency in 1993 after having no luck searching for an internship or full-time position within the PR industry….
Felicia Sonmez, a national political reporter, has been at the center of a debate over The Post’s social media policies.
Wieden+Kennedy declined to participate in the review after holding the account since 2015.
What will be the economic impact of the depreciation of the cookie? What’s the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab’s ‘Voice of the Publisher Survey.’ The survey, in partnership with…
Starting in the Air Force in Israel and later moving to the United States, he set a record as the world’s most widely syndicated in his field.
Rice was once considered a possible CEO for the company.