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| THE ORIGINAL? Ford Ecosport Storm – 2020 “Let the storm lead the way” Click image to enlarge Agency : 3AW Rio de Janeiro (Brazil) |
LESS ORIGINAL FIAT 500E electric car – 2022 “320km range powered by pure electricity” Source : Ad Forum / Click image to enlarge Agency : Leo Burnett Tailor Made (Brazil) |
At the upcoming Cannes festival, marketers expect to have new conversations around CTV, identity and personalization, and retail media networks.
More than 1.5 billion logged-in users are watching YouTube Shorts every month. The Google-owned video platform said a study by Inmar Intelligence found that more than 70% of respondents regularly watch short-form video, adding that channels uploading both Shorts and long-form videos are seeing better overall watch time and subscriber growth than those only uploading…
In the 1980s, there were more than 200 lesbian bars in the U.S. In 2022, that number has shrunk to fewer than 25. Roku’s Brand Studio partnered with J?germeister for the three-episode docuseries The Lesbian Bar Project, highlighting the remaining lesbian bars and their communities across the country. Each episode will focus on a different…
Nielsen One isn’t fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first…
InnovidXP combines company’s ubiquitous ad serving with TVSquared audience and outcomes measurement a few months after acquisition.
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the consumer purchase journey, on and off the platform. The video creation platform explained in a blog post Wednesday, “Earlier this year, we introduced the concept of the infinite loop–a purchase journey unique to TikTok that…
Adweek’s Brand Genius Award has stood as the marketing and branding world’s highest honors for roughly three decades. As we’ve done every year around this time, we’re asking our readers send us their picks for truly dynamic, groundbreaking brand builders. Each year, a distinguished panel of our senior editors convene to review those reader choices…
Streaming giant Spotify is working with a third-party analysis firm to ensure brand safety and suitability for advertisers in audio.
Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool. The platform said in a blog post Wednesday, “People come to Pinterest with a unique mindset–they are ready to try, do and buy–which is why great ads are both expected and…
The beer giant’s newly named global CMO Marcel Marcondes says approaching consumers as people, not statistics, is a “gigantic shift in mindset.”
Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19. The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also…
As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country’s largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a record for the site, according to the CEO Andrey Boborykin. Before the…
The Cond? Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. The privately held media company wouldn’t share precise revenue figures. But it’s the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The three-day festival, which takes place July…
VidCon will draw many influencers to California, rather than the Croisette.
Facebook fell amid regulatory pressure and Amazon taking a hit from slowing online shopping, while Google became the third-fastest growing brand.
The police arrested a second suspect after Dom Phillips, a British journalist, and Bruno Araújo Pereira, a Brazilian expert on Indigenous people, went missing.
McDonald’s wins Most Effective Marketer and Most Effective Brand while IPG takes Most Effective Holding Company.
The police arrested a second suspect after Dom Phillips, a British journalist, and Bruno Araújo Pereira, a Brazilian expert on Indigenous people, went missing.
Nielsen rival’s new product combines Shareablee social engagement data with audience measurement.
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