“Don’t tell my mother I’m in advertising–she thinks I play the piano in a brothel.” Jacques S?gu?la–the “S” in Euro RSCG–humorously wrote this for the title of his autobiography. It’s one perspective, but what if your parental figure actually worked in the industry? I asked the question on LinkedIn and discovered a whole world of…
Independent podcasting platform Acast is working with Meta on an integration that will enable podcast creators on Acast’s platform to offer their listeners entry to subscriber-only Facebook groups. Acast’s network is made up of more than 47,000 podcasts from independent creators, publishers and celebrities including Margaret Cho, Anna Faris, Marc Maron and Shaun T, and…
CBS, which was No.1 in total viewers for the 14th season in a row, is the third broadcaster to reveal its fall premiere dates. For the second consecutive year, the network is breaking from tradition and is ditching its regular Premiere Week. Instead, CBS will roll out four new series and 18 returning shows over…
As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek’s second annual Elevate: Hispanic TV Summit. On June 9 executives, programmers and their partners discussed how they are maintaining cultural relevance…
Allan Thygesen on how the tech giant is positioned to meet with brands and shape the industry.
The Cannes Lions International Festival of Creativity is back in person this year, and so are its life-size activations. To show off the features of its Reels format, Instagram created an experience using Argentinian artist Felipe Pantone’s work. The brilliantly colored Reels Superstudio features separate rooms of Pantone’s work where guests can literally walk inside…
Walmart is releasing new augmented reality features on its app to help customers shop both at home and in-store. As the name implies, View in Your Space allows shoppers to see furniture and d?cor in their homes. The feature will be available on the iOS app for 300 items “by early July.” Walmart has plans…
Snap Inc. unveiled The Black Creator Accelerator Thursday, its first accelerator program designed to support and spotlight emerging Black creators–25 of them, to be exact–and part of its 523 content accelerator program. The Black Creator Accelerator is starting up in partnership with Google Pixel, UNCMMN and Westbrook Media, and applications will be accepted through Aug….
The current and future state of the ad agency business is the subject of a new documentary film from Togetherr, Kill your Darlings. The film is narrated by Anouk Jans, a Creative Director from Germany who is looking for answers, positive change, and a brighter future for herself and everyone that loves the business of […]
The post New Film Asks the Right Questions about the Agency Business appeared first on Adpulp.
The Netflix co-CEO took to the main stage as rumors surrounding Google, FreeWheel and others swirl.
On a dusty piece of desert, a couple of cowpokes ride the range, soaking in the scenery and reveling in their good fortune–they’ve developed a canned cocktail with premium spirits, sparkling water and fresh citrus that seems to have caught on with today’s hard seltzer fans. At the rate they’re going, they may even be…
The rise of cross-platform listening stands out as the biggest opportunity for advertisers, as super-listeners switch audio platforms throughout the day.
Today’s successful advertising strategies must be multiculturally inclusive and encompass the vast Hispanic market. With more than 60 million Hispanic consumers in the U.S. — and more than 5.4 million in the New York market alone — brands are embracing the diversity, spending power, and relevance that this influential community brings to a brand’s bottom…
When Julissa Calderon checks something off from her goals list, she is reminded that doors that were once closed to Latinos in the entertainment industry are finally opening. Most recently starring in Netflix’s Gentefied and the face of Got Milk’s Spanish-language campaign, Calderon remains part of the bigger picture. The Afro-Latina actress, writer, and producer…
By default, when someone creates a Discord server, the server’s members will be able to post media content in its channels without the media being scanned for explicit content. However, a server’s administrators can change this by turning on Discord’s “explicit media content filter” for the server. This filter has multiple settings to choose from,…
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer–OK, football–fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and…
Social media has gone to the dogs–the show dogs. Westminster Kennel Club teamed up with creative agency Glow on extensive social activations to back the Westminster Kennel Club Dog Show, which began last Saturday at Lyndhurst Mansion in Tarrytown, N.Y. Glow brought drool-worthy social content including GIFs, posts and live stories to Facebook, Instagram, TikTok…
After it pledged equal media dollars to women’s and men’s sports last month, Ally is promoting the initiative with a new campaign on the 50th anniversary of Title IX.
Independent Dallas agency The Richards Group has a long and successful history, having built popular campaigns for huge brands, from Motel 6’s “We’ll Leave the Light on For You” to Chick-fil-A’s “Eat Mor Chikin” to the “It Moves With You” campaign for Fruit of the Loom. But the agency took a hit in 2020 when…
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