David opens New York office

The Big Apple outpost will work with clients like TD Bank, AB InBev and Coca-Cola.

Why Hellmann’s is boasting about no one responding to its ad

A giveaway with no entrants makes a point about overlooked food waste.

Goodyear Tire & Rubber hires Colle McVoy as its agency for company-owned properties

This is the latest win for the Stagwell agency, which picked up Perdue Foods earlier this month.

Meta Continues to Lose Momentum in Q1 2022

Mark Zuckerberg’s pivot to the metaverse is beginning to become more important than ever, as his company’s financial momentum in the real world continued to sputter in the first quarter of 2022. While Meta’s revenue and user base remained on an upward trajectory during the period, its increases were below the pace then-Facebook set in…

Celebrity Pets and Their Humans Make Cameo Appearances in Upbeat Insurance Campaign

Anyone who has ever dealt with a sick pet knows that there aren’t many worse experiences than seeing your usually buoyant furry friend experiencing health issues. Juggling finances at the last minute to get them the care they need only adds to the stress, making pet insurance an increasingly necessary part of many families’ crisis…

Lone River Lures Ryan Bingham Back With New Cocktail’s Siren Song

Lone River Ranch Water–which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map–has dropped its first brand extension with a margarita-inspired drink. Ranch Rita, with 6% alcohol by volume, key lime and “hints of tequila spice,” debuts with a campaign…

Revenue Up But Pinners Down for Pinterest in Q1 2022

Pinterest reported an 18% year-over-year revenue gain in the first quarter of 2022 despite seeing a slump in monthly active users during the three-month period. The company’s revenue rose to $574.885 million from $485.23 million in the first quarter of 2021. Global MAUs fell to 433 million from 478 million at the same time last…

Truth Social Review: Trump’s Uncensored Social App Is Incomplete

The Trump-backed social media app is inundated with phony accounts and features that don’t work. It also hides some posts, including those with curse words.

Meta shares soar as Facebook returns to user growth

Facebook had 1.96 billion daily users, Meta Platforms Inc. reported.

Twitch seeks to revamp creator pay with focus on profit

Twitch is weighing potential changes to how it pays top talent, an effort that would boost its profits but would also risk alienating some of its biggest stars. 

Orkin’s First Ads From AOR DDB Hilariously Prove Why It’s Best to Hire a Pest Pro

Insects occupy a slightly concerning percentage of the planet’s overall mass–nearly one gigaton of biomass carbon, to be exact–which is only one reason why a homeowner may want to act quickly when experiencing an infestation. Preventing insect populations from growing to planetary proportions isn’t easy, so it’s best not to call in just anyone to…

New Burger King Ads Celebrate the Fact Fans Can’t Name a Menu Item Other Than the Whopper

Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger selection boasts more than 15 options. But what if the brand’s customers can’t name any of them? Or at least, what if they can only name one? Burger King’s newest international…

Meta Is Using AI to Formulate a Sustainable Concrete

As one of the most widely used construction components in the world, cement is a source of around 8% of carbon emissions. In an effort to help cut down on that burden, researchers at Facebook parent company Meta recently set out to develop a less energy-intensive formula for the concrete it uses in its data…

How Asians in Advertising Aims to Build Up AAPI Leaders With Breaking Barriers Summit

Asians in Advertising (AIA) has accomplished a lot in the 13 months since its inception. Co-founded by Zambezi’s head of integrated creative, Bernice Chao, and IAB’s vp of membership development and diversity, Jessalin Lam, the non-profit organization managed to host 12 events in 2021 alone, quickly establishing itself as a burgeoning voice in AAPI advocacy….

Did Tampax really reach out to Dylan Mulvaney for a collaboration on TikTok?

adnews

Health & Beauty

I’ll just preface all of this with the fact that I never use Tampax.

Lunar Surface-Ready Sneakers – The Conceptual Nike Averted Vision by Amr Elwan is Minimalist (GALLERY)

(TrendHunter.com) The conceptual Nike Averted Vision sneakers have been designed by Amr Elwan as a footwear style that appears ready for use on the lunar surface. The sneakers maintain a minimalist yet cushions…

Comcast, Charter take on Roku in streaming TV joint venture

The partnership could pose a threat to the likes of Roku and Amazon.

Cable Giants Comcast and Charter Team Up on Streaming Devices

Charter will distribute TV streaming devices based on Comcast’s technology as both try to stay competitive with companies like Roku and Amazon.

A look at the 2022 Cannes Lions speakers and program

Notable speakers this June will include WPP CEO Mark Read, David Droga, CEO and creative chairman of Accenture Song, Wendy Clark, CEO of Dentsu International—and Ryan Reynolds.

What Grief Can Teach Us About Marketing and Advertising

In January 2022, I had a miscarriage at 10 weeks along. The farther removed I get from that horrific month, the more I’ve opened up to others. The more people have told me they’ve been through it too. In the first few days after getting the news, my social media feeds were still filled with…