Apr
28
InfoSum scales data clean room network in deal with The Trade Desk
Posted in: UncategorizedAllows advertisers to activate against DSP’s first-party identifiers, including Unified ID 2.0.
Apr
28
How multiculturalism has changed marketing in America
Posted in: UncategorizedHear from industry leaders—including Twitter’s God-is Rivera and PepsiCo’s Derek Lewis—on May 9.
Apr
28
Anderson .Paak Makes an Anthemic Banger for Budweiser and Creators Everywhere
Posted in: UncategorizedA creator’s path to success can be a bumpy one filled with roadblocks, rejection and a ton of self doubt. But a new campaign from Budweiser, Wieden+Kennedy and eight-time Grammy-winning artist Anderson .Paak is here to assure emerging creatives that the impending rewards that follow the hustle–a finished project or finding your audience, for instance–are…
Apr
28
Spotify Meets Expectations, Despite Its Split from Russia
Posted in: UncategorizedStreaming platform Spotify released its Q1 2022 results and managed to exceed its performance goals–despite having to cut Russia’s access to the platform last month, where the market accounted for nearly 1.5 million subscriptions. The platform’s premium subscribers grew 15% year-on-year, adding 182 million subscribers in Q1–2 million more compared to Q4 2021. Founder and…
Apr
28
Why Brand-Creator Partnerships Are Prioritizing Expertise and Diversity Over Fame?
Posted in: UncategorizedThe practice of brands tapping online content creators to boost their reach and forge relationships with customers famously took off with celebrities. When the average shopper thinks of influencers, they likely still picture a reality TV star making millions to flash a handbag for a second in an otherwise brand-agnostic video. But the focus of…
Apr
28
Google Extends User Controls for Limiting Ads in Categories like Pregnancy and Parenting
Posted in: UncategorizedIn response to high demand from its users, Google is extending categories for users to control what ads they do and don’t want to see. Now, people using YouTube or Google can go to their Google Account dashboard and lower the volume of ads in categories like pregnancy, dating, parenting and weight loss in Ad…
Apr
28
Budweiser's branded music video stars Anderson .Paak and other artists
Posted in: Uncategorized‘Tomorrow is Yours to Take’ campaign targets young creators.
Apr
28
A French Hit on Netflix Changes Its Language and Streaming Service
Posted in: Uncategorized“Call My Agent!,” set at a Parisian talent agency, was a cult favorite during the pandemic. But the English-language adaptation will be on Sundance Now and AMC+.
Apr
28
The top 5 food campaigns you need to know about right now
Posted in: UncategorizedBurger-dipping made easy, a sweepstakes nobody won, and a whole new ballgame for Cracker Jack.
Apr
28
A Magical Mannequin Has Its Own Night at the Museum in V&A’s Push to Attract Visitors
Posted in: UncategorizedMuseums were hit hard by the pandemic, and many continue to struggle to attract visitors. In the U.K., the number of people visiting museums is still 50% lower than pre-pandemic levels. The Victoria & Albert (V&A) Museum in London is one such institution facing lingering challenges from the pandemic. Against this backdrop, it has launched…
Apr
28
Microsoft Updates Privacy Framework as the Industry Braces for Cookie Demise
Posted in: UncategorizedGoogle isn’t the only tech giant seeking to reimagine how advertisers find customers without violating user privacy. Last week, Microsoft published an updated proposal for its own privacy-focused framework for targeting and serving ads, called Parakeet, with additional privacy controls via Noisy Ranking. This is the second version of Parakeet, a product Microsoft first announced…
Apr
28
BuzzFeed Inc. Introduces Vertical Video Ad Format and Creator Ad Network
Posted in: UncategorizedAt its first event tied to the Upfronts season in five years, a recently expanded BuzzFeed Inc. unveiled a number of new offerings, including ad products, events and editorial initiatives, several of which were made possible by its December acquisition of Complex Media. Speaking to a room of marketers, chief executive Jonah Peretti touted the…
Apr
28
When Does a Celebrity Hit the Oversaturation Threshold for Advertising?
Posted in: UncategorizedWas that Kevin Hart in another ad? What was he hawking this time? Is that Melissa McCarthy again, and what’s she selling? How many times can I see Peyton Manning in ads before I zone out completely? Using a celebrity in an ad can be a boon to a brand and agency, with facial and…
Apr
28
Reconsidering the Spice Girls: How Manufactured Girl Power Became Real
Posted in: UncategorizedEven as the girl group topped the charts, it was dismissed as a pop confection. Twenty-five years later, its legacy is still being written.
Apr
28
What working moms want most
Posted in: UncategorizedHow to help working mothers thrive—and bring value to your company and customers.
Apr
28
How Johnnie Walker Keeps Walking Toward Success
Posted in: UncategorizedThrough its “Keep Walking” message, Diageo whisky brand Johnnie Walker wanted to inspire its global audience to carry on after 18 months of the pandemic, an effort that would prove to be successful, according to the Kantar Effectiveness Awards which evaluates over 13,000 campaigns across 75 markets each year. As the only brand to feature…
Apr
28
Why This New Zealand DIY Retail Campaign Resonated So Strongly
Posted in: UncategorizedFor over 47 years, Mitre 10, a retailer of hardware products, builders’ supplies and DIY essentials, has been catering to New Zealanders who, after being stuck at home for a prolonged period, dreamt of making home improvements perhaps beyond their capabilities. This realization meant that it was time for the brand to implement change to…
Apr
28
National Cyber Security Centre: Cyber Aware
Posted in: Uncategorized
The National Cyber Security Centre, which is part of GCHQ, is launching the latest part of a major new campaign which aims to help keep people safe online. The push was developed in partnership with creative agency M&C Saatchi London.
The wide-reaching government Cyber Aware campaign, which is running across broadcast, online and out-of-home with almost 2,000 billboard placements, aims to raise awareness of things we can all do to ensure that our email security is significantly better protected.
Apr
28
L.A. Rams go full Hollywood in NFL Draft brand campaign
Posted in: Uncategorized‘On the Clock’ blockbuster film-style trailer, created with Ventureland, stars Dennis Quaid, Josh Holloway, Scott Eastwood and a host of Rams players in heist-style plot around the draft.
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