Apr
05
Jason Kilar, WarnerMedia Head, Is Leaving Ahead of Discovery Merger
Posted in: UncategorizedMr. Kilar helped HBO Max exceed expectations, but upset some top Hollywood filmmakers in the process.
Apr
05
What PacSun and Wendy's can teach brands about Roblox and Meta's Horizon Worlds
Posted in: UncategorizedDueling platforms become testing grounds for marketers looking to establish a Web3 presence.
Apr
05
Lotus Cars: The Creator
Posted in: Uncategorized
The Evija; the UK’s first all-electric hypercar was inspired by nature, and embodies the raw energy of pure electricity. To visualise the design inspiration, as well as paying homage to its status as a ‘first’ – we produced The Creator. The Creator is a deity, at the start of time, who moulds the Evija from the natural materials of the earth, before imbuing it with life from heaven-sent lightning.
Apr
05
4BYSIX: Break in Emergency
Posted in: Uncategorized
TwelveA.M., the content creative agency, has created and released a short documentary and suite of visual assets in support of the 4BYSIX C.I.C. exhibition BREAK IN EMERGENCY 3, a group exhibition showcasing 26 internationally renowned urban and contemporary artists, to help homeless and underprivileged people across London.
The agency is a founding supporter of the BREAK IN EMERGENCY initiative, having joined the project at its early inception, creating the name alongside the concept for the documentary, which charts the journey of the team at 4BYSIX C.I.C as they commissioned and curated the third instalment of the fund-raising exhibition. TwelveA.M. are responsible for producing, editing, and directing the film and all digital collateral.
Apr
05
Opera San Francesco: Hidden words
Posted in: Uncategorized
Opera San Francesco per i Poveri is an Italian non-profit organization that, for more than sixty years, has offered effective support to the people living in difficulty. The protagonists of this campaign are the real poor persons, they have volunteered their faces for these ads. Frequently these persons tend to deny their condition and to communicate this important aspect the campaign uses headlines that describe a normal life, but actually these headlines conceal a second sentence, highlighted between the words, which expresses and reveals a deeper state of poverty distress.
Apr
05
M.A.C.: Challenge Accepted
Posted in: Uncategorized
M.A.C Goes Viral #ChallengeAccepted with two beauty icons and content creators around the world.
Who better to bring back an icon than Cher! We brought the amazing Cher together with Saweetie – bold leader of the female rap renaissance, to introduce a provocative challenge to makeup users. A challenge that put the brand in a very glowing new light across all channels: digital, social and in-store.
Apr
05
Corona: Phones
Posted in: Uncategorized
Debuting at this years’ Oscars, Snoop Dogg welcomed high-energy comedian Andy Samberg to the “La Vida Más Fina” in new Corona USA Campaign via MullenLowe Los Angeles. Snoop isn’t just preaching his fine life wisdom, he’s sharing it.
Apr
05
In Oreo and PFLAG’s Sweet Short Film, a Gay Man Finds a #LifelongAlly in His Mother
Posted in: UncategorizedThe intersection between identity and culture is rarely more pronounced than when a person decides to come out to their loved ones. In a new campaign, Oreo, PFLAG, agency 360i and director Alice Wu (The Half Of It) tells one touching story about coming out through a deeply communal lens. The brand continues its longstanding…
Apr
05
Cracker Jack Gets a Partner in Crunch With Cracker Jill
Posted in: UncategorizedSailor Jack has been Cracker Jack’s main mascot for more than a century. As the 2022 Major League Baseball season gets underway, however, that will no longer be the case. Today, the Frito-Lay-owned snack brand is unveiling Cracker Jill, an assortment of five female characters designed to represent the diversity of women in the United…
Apr
05
Once and for All: "Dear Lou"
Posted in: Uncategorized
Once and for All is an effort to address the root source of the St. Louis region’s longstanding challenges—from failing schools to high crime rates, slow economic growth, and a steady decline in prosperity and national influence—to create a stronger, more equitable, and prosperous St. Louis, once and for all. The effort is led by Beyond Housing, a nationally recognized community development organization with an innovative model for transforming under-resourced communities. The campaign launched with a series of hopeful but also challenging love letters to St. Louis (often referred to locally as “The Lou”) called “Dear Lou.”
Apr
05
New video game measurement allow brands to evaluate how much attention is paid to in-game ads
Posted in: UncategorizedFrameplay worked with Dentsu to validate the metric.
Apr
05
Instagram: How to Add a Facebook Link to Your Profile
Posted in: UncategorizedInstagram introduced a new feature that allows users to add a link to their Facebook profile to their Instagram profile. When this link is added, someone who visits a user’s profile on Instagram will be able to tap the link to view the user’s profile on Facebook. Here’s how to add a dedicated Facebook link…
Apr
05
Ukrainian Talent For Hire: Illustrator and Cartoonist Zhenya Oliinyk
Posted in: UncategorizedFollowing the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…
Apr
05
How data onboarding can make or break campaign success
Posted in: UncategorizedStirista details how accurate data onboarding can provide a unified online and offline dataset, with accurate profiles that can make for successful campaigns.
Apr
05
How Companies Like iHeartMedia Capitalize on Growing Female Podcast Listenership
Posted in: UncategorizedFemale podcast listeners are growing, thanks to changing, pandemic-induced consumptions habits. But diversifying audio listenership has always been part of the business plan for companies like iHeartMedia, which has seen an increase in new female listenership by 95% in the last two years and 85% for its overall audience. “This is not by accident, this…
Apr
05
How Fireblocks’ Marketing Chief Addresses the Crypto Gender Employment Gap
Posted in: UncategorizedAs a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. At the same time, her parents persuaded their neighbor, a computer shop owner, to hire Osin’s 13-year-old brother for a job. The neighbor was hesitant, not wanting the…
Apr
05
Snapchat Generation Report: A Deep Dive on Generation Z
Posted in: UncategorizedSnap Inc. shared its latest Snapchat Generation Report Tuesday, saying that this year’s installment focuses on Generation Z’s core values, shopping habits, outlook on reconnecting with their communities as pandemic restrictions continue to ease and determination to build a better, cleaner and more sustainable future. The report is broken up into four segments: commerce, communication,…
Apr
05
Meta Unveils New ‘Good Ideas Deserve to Be Found’ Spot
Posted in: UncategorizedThen-Facebook kicked off its “Good Ideas Deserve to Be Found” initiative last February with the aim of boosting small and midsized businesses on the social network and Instagram, and the latest spot in the campaign debuted from Meta Tuesday. Meta found in its most recent Global State of Small Business report that 20% of SMBs…
Apr
05
Twitter: Almost 800M Tweets About Gaming Were Sent in Q1 2022
Posted in: UncategorizedTwitter analyzed gaming-related chatter on its platform in the first quarter of 2022, and it found that the three-month period was the biggest quarter to date for the topic. The social network said almost 800 million tweets about gaming were shared during the quarter, up 52% year-over-year and 12% from the fourth quarter of 2021….
Apr
05
Many Western Brands Have Quit Russia. What About the Ones Left Behind?
Posted in: UncategorizedAs Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused on human tragedy, taking action to support staff and offering civilians aid via donations, products and services. Around 500 advertisers have also cut business ties with Russia in various guises. However, by choice or not, others remain and untangling the…
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