Hasta La Creative!

Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on girl-child education, empowering them to fulfil their potential through inclusive school experiences and opportunities.

In Pakistan, there is only 7% of female representation in the school curriculum. This groundbreaking campaign ‘Mein Choti Si Aik Ladki Hoon’ (I am a little girl) has created a movement and inspired policy-makers to revise the curriculum to a more balanced syllabi -for the first time in Pakistan’s history.

To kick off the initiative, Lifebuoy Shampoo and GREY Pakistan revisited Jameeludin Aali’s iconic children’s poem, which is told from a male perspective. The original poem has been part of the school curriculum through the ages to encourage and motivate all children.

Zehra Nigah, a much-loved and critically acclaimed Pakistani literary figure, has rewritten the poem through a female lens, aiming to inspire young girls to also dream big.

Blue Bunny exists to defend and champion fun, every day. A new purpose-based campaign from Observatory inserts us into the bunny-sized world of the Blue Bunny corporate headquarters reminiscent of the movie Being John Malkovich.

“We Make Fun” is Observatory’s first campaign as AOR for Blue Bunny and is accompanied by work from parent company Stagwell across multiple brands of Blue Bunny owner, Wells Enterprises. In the campaign, humans are touring the Blue Bunny headquarters — an office naturally run by bunnies, who patiently tolerate their eager visitors’ antics.

Veuve Clicquot, the iconic champagne House, has long been a symbol of profound optimism, boldness, and steadfast resilience. To commemorate 250 years of excellence, Veuve Clicquot will unveil an international brand campaign titled, “Good Day Sunshine”, highlighting the House’s solaire culture, which expresses one of Madame Clicquot’s convictions that each new day opens new paths to build a brighter future.

There are places that ask more of you. Moments that test you. Situations that expose you. But for those up to the task, the rewards are extraordinary. Today Lexus debuts a marketing campaign, called “No Moment Too Big,” for the all-new flagship SUV, the 2022 LX 600. The campaign kicks off with two launch spots: “Drumroll, Please” and “Empower Your Presence.”

The silhouette of a sports car elegantly hugs the curves of a mountain road. A foil surfboard emerges from a tunnel of turquoise water. In total harmony with nature, the two electric vehicles master the elements and seem to be guided by the same power. A silent, mineral power.

To mark the release of its new Taycan 4S, Porsche is collaborating with Takuma and its latest born, the Efoil Carver 2, and Tahitian rider Matahi Drollet for a tour of France at the wheel of the 100% electric saloon, mixing road trip and surf sessions. Right through the superb Pyrenean and Corsican landscapes, in the heart of Paris, or in his native Polynesia with a single theme: to illustrate the silent intensity of these 2 products.

Through this lyrical film entitled “Silent Intensity”, we have sought to define a new notion of power. A more sober, more elegant, more durable power: silent power. Shot in idyllic natural locations, this film combines pushing yourself to the limit and wide open spaces.